Product and Marketing Intern

Location: Santa Clara, CA 

SI-BONE® is focused on helping patients in one of the most under-served, under-diagnosed, and under-treated areas in orthopedics, the sacroiliac (SI) joint. SI-BONE developed an innovative, patented implant to fuse the SI joint. The iFuse Implant System® provides a less invasive alternative to traditional sacroiliac (SI) joint fusion surgery and has been used in over 90,000 procedures to date. 

We are a medical device company that is focused on improving the lives of patients with sacroiliac pelvic conditions. We are looking for people who are passionate about our mission and who are willing to work hard to achieve it. We are also looking for people who are: 

• Agile: We work in a fast-paced environment and need to be able to learn and adapt to change quickly.
• Creative: We embrace creativity, and we need people who are not afraid to challenge the status quo.
• Team Players: We roll-up our sleeves and work together as one team to achieve our goals.

General Responsibilities: 

The Product and Marketing Intern will primarily focus on executing tactics in support of SI-BONE’s product and marketing initiatives. He/She will support and execute pre-determined tactics in support of existing marketing channels to improve healthcare provider (HCP) customer acquisition from online, meeting and event channels and data analysis using company provided resources. This position may also provide support on a variety of marketing and communications activities such as sales training, direct-to-consumer, field marketing and marketing asset development.

The Product and Marketing intern must always act and conduct company business in an honest, ethical, and strictly legal manner, complying with the Code of Conduct, other company policies, the AdvaMed Code and all applicable laws and regulations, whether national, regional, state, or local. This individual is encouraged, expected, and required to report any suspected violations of laws, regulations, the Code or any other Company policy, and all other suspected unethical behavior. The company does not tolerate retaliation in connection with making good faith reports of suspected violations

Specific Responsibilities and Skills:

• Support established Product and Marketing efforts that establish SI-BONE as the global leader in sacropelvic and spinopelvic solutions through branded and non-branded marketing including digital advertising, SEO and SEM, email, web page editing, PowerPoint slide creation and social media marketing.
• In collaboration with product marketing, make suggestions and develop to launch digital campaigns from concept to execution, supporting clinician awareness that drives product demand generation and strategic objectives.
• Record and report KPI digital targets; measure, track, monthly for management team across the organization as needed.
• Gather digital marketing metrics as needed to help support presentations for the sales force, key customers, and senior management.
• Make recommendations to new and existing channels that drive ROI based on marketing goals and objectives.
• Collaborate with external digital marketing and website partners to evaluate end-to-end customer experience across digital marketing channels to accelerate customer acquisition.
• In collaboration with Product Marketing, develop engaging website content to support new product launches, both in the US and Europe, support sales enablement and ensure online content remains current and compliant.
• Assist Sr. Tradeshow and Events Manager to support the promotion of both national, regional events.
• Assist our Field Marketing team to optimize registrations for local webinars and aid in the execution of marketing collateral for practice-level promotion.
• Working in collaboration with product marketing, identify the benefits and competitive advantages of SI-BONE’s product offering for use in PowerPoint and other digital environments.
• Support SI-BONE corporate teams to ensure the website is kept current and that corporate communications are delivered as scheduled.
• Participate in planning and execution at sales meetings, training, industry conferences and tradeshows as needed.
• Adhere to the document control process for digital marketing collateral.
• Other related projects or duties may be assigned as needed.
• Support the SI-Bone Quality System.

Expertise and Attributes:

• General curiosity and creativity to evolve marketing capabilities.
• Willingness to share best practices.
• Willingness to spend time with our sales team and customers.
• High-energy, positive, and collaborative work ethic.
• Data oriented with a focus on driving outbound programs to support revenue goals.
• Excellent communicator with proven ability to synthesize information and clearly convey complex information in written, presentation and spoken formats to a variety of audiences.
• Proven time and project management skills with the ability to juggle a wide range of competing demands.
• Willingness to work with diverse teams.
• Take the initiative to meet deadlines, and work with minimal supervision.
• Must have a strong dedication to excellence and customer satisfaction.
• Proven record of success and teamwork.

Knowledge, Education and Experience:

• Currently enrolled in a Bachelor's or Master's degree program in a relevant field (e.g., Business, Marketing, Engineering, Computer Science, etc.).
• Have a minimum GPA of 3.0 or equivalent.
• Engaged in coursework or projects related to the industry or role is a plus.

Salary range: $20 per hour