Product Analyst at Careers at Tide

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

Tide is available for UK, Indian, German and French SMEs
Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
Over $300 million raised in funding
Over 2,500 Tideans globally - we’re diversity champions!
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE ROLE:

As a Product Analyst 2 — Admin Services, you’ll play a vital role in driving data-driven decisions to improve Tide’s administrative product experiences across European markets. You will partner with Product Managers, Data Engineering, Operations, and cross-functional teams to analyze usage data, measure feature performance, identify opportunities to simplify SME workflows (e.g., bookkeeping, payroll, tax compliance), and help shape the product roadmap. Your insights will directly influence strategic product decisions and member outcomes.

Key Responsibilities

Product Analytics & Insights: Analyze user behaviour and product usage to identify trends, pain points, and opportunities across the Admin Services domain (bookkeeping, invoicing, payroll tools, compliance workflows).
Data-Driven Strategy: Translate raw data into insightful stories that influence product strategy; define metrics and KPIs to measure product success.
Dashboard & Reporting: Build and maintain dashboards that provide visibility into key performance indicators for product performance, adoption, engagement, and operational health.
Experimentation & Validation: Support product experimentation — design, track, and analyze A/B tests to evaluate the impact of new features and enhancements.
Cross-Functional Collaboration: Work with Product Managers, Data Engineers, Operations, and business stakeholders to define analytical requirements, solve complex problems, and implement scalable solutions.
Continuous Improvement: Proactively identify analytical and operational gaps; recommend best practices to improve workflows, product usability, and decision making.

WHAT WE ARE LOOKING FOR:

Experience: 2–4 years in Product Analytics, Data Analysis, Business Analysis, or related roles — ideally within digital, SaaS or fintech products.
Technical Skills: Strong proficiency with SQL; comfortable querying and manipulating large datasets. Experience with BI and analytics tools like Looker, Tableau, Power BI, or equivalent is desirable.
Experimentation Knowledge: Familiarity with experimentation concepts (A/B testing and hypothesis validation) and basic statistical thinking.
Business Acumen: Ability to translate data into actionable business insights and clearly communicate them to cross-functional teams.
Problem Solver: Curious and proactive with a structured approach to ambiguous problems; able to work with minimal supervision.
Communication: Excellent verbal and written communication skills to distil complex insights into clear narratives for both technical and non-technical stakeholders.

Nice to Have

Experience working in product roles supporting administration or operational products (e.g., accounting, payroll automation, SME services).
Familiarity with SME banking or finance landscape.
Knowledge of Python/R for data analysis or scripting.

WHAT YOU’LL GET IN RETURN:

25 days paid annual leave
3 paid days off for volunteering or L&D activities
Extended maternity and paternity leave covered by the company
Personal L&D budget in the amount of 500 EUR per year
Additional health & dental insurance
Mental wellbeing platform
Fully covered Multisports card
Food vouchers
Snacks, light food, drinks in the office
WFH equipment allowance
Flexible working from home
Sabbatical Leave
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TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

Tide does not charge any fees at any stage of the recruitment process.
All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
Communication from Tide will only come from an official @tide.co email address.
Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.

Product Analyst

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