Elite Technology
Elite Technology

Principal Sales Engineer

TLDR

Lead key enterprise engagements and influence buying decisions through digital transformation initiatives for law firms leveraging a unique cloud-native SaaS platform.

Elite is the trusted automation platform for law firm operations across most of the world’s largest and most successful law firms. Elite has guided firms through every technology shift and today delivers the only cloud-native SaaS platform that unifies financial, invoice, time, and data management into a single system of action. With embedded AI, predictive analytics, and integrated payments, Elite’s products enable firms to shorten billing cycles, reduce write-offs, and unlock firm-wide insights, making financial operations the foundation for law firm innovation and growth. Learn more at elite.com.

Position Overview

Elite is seeking a Principal Sales Engineer to lead the most strategic and complex enterprise engagements across the global legal market. 

This role is designed for a strategic, business-minded pre-sales professional who thrives in high-visibility environments and operates as a trusted advisor to executive stakeholders and a collaborative partner to Sales, Product, and leadership teams. 

We are seeking a candidate with strong enterprise software, ERP, financial systems, or SaaS experience who brings exceptional business acumen, executive communication skills, and the ability to quickly master complex platforms. Experience within the legal industry or Practice Management Systems is valuable but not required. 

In this role, you will shape deal strategy, guide executive discovery, and influence buying decisions by connecting client business priorities to differentiated, outcome-driven solutions. A key focus includes supporting firms through digital transformation initiatives, including on-premise to cloud migrations.   

This role is designed for a highly self-sufficient, business-minded pre-sales leader who consistently drives outcomes without direction, thrives in ambiguity, and elevates how deals are executed. You will not only lead critical opportunities but also influence how Elite positions, sells, and differentiates in the region. 

A key focus of this role includes guiding firms through digital transformation initiatives, including on-premise to cloud migrations, while ensuring all engagements are anchored in measurable business value. 

Work Arrangement: Remote 

This role requires the individual to be based in Australia time zone. 

Responsibilities  

  • Lead executive-level conversations centered on business outcomes, total cost of ownership, risk mitigation, scalability, and long-term strategic value.
  • Serve as the primary and most senior Sales Engineering resource across Australia and support broader APAC opportunities  
  • Operate independently with the team across distributed time zones with minimal day-to-day oversight 
  • Take full ownership of regional deal execution, prioritization, and engagement quality
  • Proactively identify gaps, risks, and opportunities across deals and take ownership of driving resolution.
  • Serve as the primary solution leader on complex enterprise opportunities from qualification through close.
  • Act as a strategic partner to Sales leadership in shaping pursuit strategy and improving win rates.
  • Partner cross-functionally with Sales, Product, Marketing, and leadership to align deal strategy and solution positioning.
  • Develop and articulate clear value hypotheses aligned to client-defined success metrics early in the sales cycle.
  • Conduct structured, consultative discovery with senior stakeholders across Finance, IT, Operations, and Firm Leadership.
  • Translate complex technical capabilities into compelling commercial narratives tailored to executive audiences.
  • Design and deliver high-impact demonstrations and strategic workshops aligned to client decision criteria.
  • Support pricing and commercial discussions by reinforcing quantified business value and transformation outcomes.
  • Influence deal direction by identifying risk, competitive differentiation, and expansion opportunities.
  • Act as a senior escalation point during evaluations, resolving complex functional or technical concerns with credibility and composure.
  • Contribute to evolving pre-sales methodologies and continuously raise the standard of execution.
  • Ensure disciplined deal execution through accurate opportunity alignment and forecasting collaboration.
  • Manage multiple concurrent enterprise pursuits with professionalism, responsiveness, and precision.
  • Operate effectively in ambiguous situations without requiring direction or escalation
  • Take full ownership of regional deal execution, prioritization, and engagement quality.
  • Perform other duties as assigned to support departmental and company objectives. 

Qualifications  

  • Bachelor's Degree in legal, finance, or technology focus preferred, or equivalent experience.
  • 8+ years of experience supporting complex enterprise software sales (ERP, financial systems, SaaS platforms, or comparable enterprise solutions).
  • Proven experience leading consultative, multi-stakeholder enterprise sales cycles.
  • Demonstrated ability to quickly learn and articulate complex software platforms. Strong executive presentation and storytelling skills, with the ability to translate technical capabilities into measurable business value.
  • Experience supporting digital transformation initiatives, including on-premise to cloud migrations, strongly preferred.
  • Experience operating in competitive enterprise sales environments with multi-threaded stakeholder engagement.
  • Background in finance systems, enterprise applications, or industry-specific enterprise platforms.
  • Legal or Practice Management System experience (including 3E) is a plus, not required.
  • Strategic thinker with strong business acumen and structured problem-solving skills.
  • Executive-level communication presence with the ability to influence senior stakeholders.
  • Proven ability to operate independently in a remote or regionally distributed role with minimal oversight.
  • Demonstrated self-motivation and ownership in driving complex deals forward.
  • Experience working across global teams and managing priorities across time zones.
  • Ability to travel up >50% as business needs require
  • Role requires the following physical capacity: Light: up to 20 lbs – occasional lifting or movement of light objects 
  • Must be legally authorized to work in AustraliaElite does not provide employment sponsorship for this position 

Benefits:

  • Comprehensive Healthcare Coverage (Health, Dental, Vision)
  • Retirement Savings Plan with an Employer Contribution
  • Professional Development Opportunities
  • Time Off
  • Wellness Initiatives
  • Employee Assistance Program
  • Generous Global Parental Leave
  • Calm, free premium subscription
  • Employee Discount Program

Please note that we do not offer sponsorship for this position.

Additional Information

At Elite Technology, we embrace an employee-centric, flexible work model that empowers you to do your best work in the environment that suits you. However, we also recognize the importance of in-person collaboration for key moments that truly matter.

In our flexible remote approach, you have the freedom to choose a workspace within your home country that best fits your needs. Our corporate offices are located in New York City, Los Angeles, Costa Rica, and the Philippines, providing additional options for those who prefer or need a hybrid work environment.

Our diverse global team spans the U.S., Canada, U.K., Costa Rica, the Philippines, and Australia. Please note that at this time, we are unable to hire employees located in Quebec or Ontario Provinces, Alaska, Hawaii, Puerto Rico, Louisiana, and Oklahoma.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. We are proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also provide reasonable accommodation for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

We are not accepting applications submitted through recruiting agencies. 

Elite Technology builds a robust cloud-native SaaS platform designed specifically for law firms, streamlining their operations by unifying financial, invoice, time, and data management into one comprehensive system. Our platform serves the world’s largest and most successful law firms, enabling them to leverage embedded AI and predictive analytics for improved efficiency and insights. What sets us apart is our deep understanding of legal operations and a commitment to enhancing the financial performance of our clients.

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