Principal Product Marketing Manager
Location: North America, preferred west coast
WHO YOU ARE
The Principal Product Marketing Manager will lead Hyperproof’s global product marketing strategy. This role sits at the center of Product, Sales, Demand Generation, Customer Success, and Partnerships and is responsible for bringing new products to market, accelerating adoption, and driving measurable pipeline and revenue impact.
You are a strategic, technically fluent product marketer who brings clarity to complex products and markets. You translate deep product, customer, and market insights into compelling positioning, messaging, and go-to-market execution that resonates with both technical and business audiences.
In this role, you will shape how Hyperproof shows up in the market by owning core product marketing fundamentals, including messaging, value propositions, pricing and packaging inputs, competitive intelligence, and launch strategy. You will also play a critical role in enabling Sales and Partners with clear, practical tools and narratives that support confident selling and effective co-selling.
This is a senior hands-on role for a product marketer who can translate technical capabilities into clear business value, enable revenue teams with confidence, and operate as a trusted partner to Product and GTM leadership. The role reports to the SVP of Marketing.
WHAT YOU’LL DO
Core Product Marketing & Go-To-Market
- Own end-to-end product marketing for key products and initiatives, including positioning and messaging, value propositions by persona and segment, and pricing and packaging inputs.
- Lead market, customer, and competitive research to continuously update buyer personas, inform positioning, develop and enhance messaging, and inform go-to-market strategy.
- Lead go-to-market strategy and execution for new products, major launches, and feature releases.
- Establish and scale repeatable launch processes, messaging frameworks, and GTM playbooks.
- Develop clear, differentiated product positioning and messaging frameworks across personas, industries, and segments for both commercial and enterprise markets.
Technical & Market Translation
- Translate complex, technical product capabilities into clear, compelling narratives for technical and non-technical audiences.
- Act as the liaison between Marketing and Product, leveraging and communicating relevant data and insights to help the Product team make more informed decisions.
- Develop messaging that resonates with technical buyers, practitioners, and economic decision-makers.
- Partner closely with Product to influence roadmap prioritization based on market, customer, and competitive insights.
Sales Enablement & Partner Marketing
- Own sales enablement strategy and execution, including sales playbooks and enablement decks, one-pagers, battlecards, and competitive tools, launch toolkits and training materials.
- Deliver ongoing enablement for Sales, Customer Success, and Partners to ensure consistent product understanding and confident execution.
- Partner with the Partnerships team to support partner positioning, enablement, and co-selling motions.
Customer, Market & Competitive Insights
- Lead customer, market, and competitive research to inform positioning, messaging, pricing, and GTM decisions.
- Collaborate with Product to influence roadmap prioritization based on market and customer insights.
- Build and maintain a strong voice-of-customer feedback loop across Sales, Customer Success, and Product.
- Serve as the internal expert on market trends, buyer needs, and competitive dynamics.
Measurement & Business Impact
- Drive and measure impact across product adoption and usage, pipeline influence and contribution, revenue growth and expansion.
- Ensure product marketing efforts are clearly tied to bringing new products to market successfully and scaling adoption over time.
WHAT YOU’LL BRING
- 8+ years of experience in B2B SaaS product marketing, ideally in enterprise environments
- Demonstrated success owning product launches and GTM strategy, messaging, positioning, pricing, and packaging, sales enablement and partner marketing
- Experience marketing technical products and translating for technical audiences
- Strong understanding of how product marketing drives adoption, pipeline, and revenue
- Exceptional communication and storytelling skills with the ability to influence senior leaders
- Strong analytical mindset and comfort using customer and market data to guide decisions
- Proven ability to operate in fast-paced, high-growth environments
- Nice to have: Experience in GRC, security, compliance, or regulated industries
HOW YOU’LL KNOW YOU ARE SUCCESSFUL (Key KPI’s)
- Clear, differentiated positioning and messaging that is consistently used across Product, Sales, Marketing, Customer Success, and Partnerships.
- Successful launch of new products and major features with measurable impact on product adoption and usage.
- Product marketing efforts that directly contribute to pipeline creation, deal acceleration, and revenue growth.
- Sales and Partner teams enabled with practical, high-impact tools that improve confidence and effectiveness in the field.
- Strong, ongoing influence on product strategy through customer, market, and competitive insights.
- A close collaboration with Product on go-to-market initiatives.
OUR TECHNOLOGY
- HighSpot
- Salesforce
- HubSpot (Must have indepth knowledge here)
- 6Sense but moving to commonroom
- Clay
- Qualified
- HGInsights
- Zoominfo
- Brighttalk
- Leandata
- Mutiny
- Rollworks
- Hockeystack
- WordPress
- Google Analytics
- Google Suite (sheets, slides, docs)
- BridgeLMS / Rise Articulate
LOCATION
We are a fully remote company! Rather than restrict ourselves to only finding talent in one city, we’d rather work with the absolute best professionals, regardless of where they live.
CANDIDATE EXPERIENCE
We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 5 interviews and expect this to be completed over 2 - 3 weeks schedules depending. As this role is an executive position with significant impact to our growth and long term success we believe in creating an interview process consistent with the expectations of the role. You’ll partner closely with our Talent Acquisition leader to always know where you are in process and will be provided timely updates as we progress.
Final candidates will be asked to build a presentation and present an example of work.
- First Interview - Talent Acquisition
- Hiring Manager Interview - Interim Head of Marketing
- Leadership Interview -SVP of Product
- Core Values Interview - Director of Content Marketing, Product Manager, SVP of Sales
WHERE YOU’LL GO
- Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
WHAT WE OFFER TO OUR EMPLOYEES
Please note: Benefits listed below are for employees in the United States; contractor roles or international positions may differ
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space.
At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets.
We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen.
Learn more about the @hyperproof culture and how it all started.
EQUAL OPPORTUNITY EMPLOYER
Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
To ensure a smooth interview process, all candidates will be required to provide a valid phone number that is not a VOIP (Voice Over Internet Protocol) number. This helps us maintain clear and reliable communication throughout your interview experience.
