Principal Product Marketing Manager, Data & BI

U.S.

Full-Time

Remote

TLDR

Own go-to-market strategies for Actian's BI platform with a focus on new acquisitions and retention efforts, driving significant impact in a competitive market.

About Actian Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI). We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. About the Role We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions. Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding. If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. Responsibilities:

Business Intelligence (Net New Acquisition)

Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs

Lead go-to-market for product launches from bill of materials through sales enablement

Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms

Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts

Create sales plays and campaigns that drive adoption and pipeline impact

Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights

Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input

Actian Databases (Retention & Renewal)

Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays

Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities

Translate roadmap updates into customer-facing messaging that reinforces value at renewal time

Cross-Portfolio

Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines

Create messaging and content for cross-sell expansion programs within the Actian portfolio

Requirements:

6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories

Experience marketing a BI or analytics product directly

Background marketing to analytics teams, data engineers, and application developers

Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations

Experience with open-source communities, free trials and product-led growth models

Hands-on experience with AI tools and workflow automation (we pay attention to this)

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Actian Corporation

Actian Corporation offers powerful data management solutions that help organizations streamline their complex data environments. Targeted at enterprises seeking to make data-driven decisions, Actian's innovative technology integrates seamlessly across on-premises, cloud, and hybrid platforms, enabling businesses to enhance their analytics capabilities and accelerate growth.

Founded: Founded 2005
Employees: 201-500 employees
Industry: IT Services

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Product Marketing Manager

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