Principal Product Manager, Marketplace Experience

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

We’re looking for a Principal Product Manager to help define and build the Marketplace Experience at GoFundMe — the systems that power how people discover causes, connect with one another, build trust, and decide to give.

This is a true 0→1 + scale role. You’ll help shape entirely new experiences while also evolving existing ones that serve millions of users every month. If you’ve built consumer products where search, discovery, personalization, and growth loops matter — and you’re excited to apply that craft to something meaningful — this role was built for you. You’ll operate as a hands-on product leader, partnering deeply with Design, Engineering, and Data to turn ambiguity into momentum and ideas into products people love.

This is a hybrid role that requires 3 days per week at the office, and we are therefore only able to consider candidates who are located or willing to relocate to San Francisco, CA.

The Job:

Build the Marketplace for Giving

• Define and own the multi-year vision for key marketplace surfaces that connect donors, organizers, and beneficiaries.
• Shape how users discover, evaluate, and engage with causes through search, personalization, recommendations, and social signals.
• Design and launch new experiences and verticals that unlock growth, engagement, and trust across the ecosystem.

Own End-to-End Product Execution

• Lead products from idea → launch → iteration → scale, including user research, experimentation, metrics, and optimization.
• Balance bold bets with fast learning through experimentation frameworks (A/B testing, funnels, cohort analysis).
• Make thoughtful tradeoffs across user experience, technical complexity, and time-to-market.

Be the Voice of the User

• Develop deep empathy for donors and organizers by studying behavior, motivations, and friction points.
• Partner closely with Research and Design to craft intuitive, emotionally resonant experiences.
• Use qualitative insight and quantitative data together to guide decisions

Drive Growth with Intention

• Build and refine growth loops across acquisition, activation, engagement, retention, and reactivation.
• Partner with marketing and lifecycle teams to align product-led growth with go-to-market execution.
• Track and improve marketplace health metrics such as discovery success, conversion, trust, and long-term engagement.

Lead Through Influence

• Work cross-functionally with Engineering, Design, Data, Research, Marketing, Legal, and Security.
• Clearly articulate the problem, vision, and strategy — from crisp PRDs to executive-level storytelling.
• Inspire teams around a shared mission while thriving in ambiguity and fast-paced environments.

You:

• 10+ years of product management experience, ideally in consumer marketplaces, platforms, or social products.
• Proven experience taking products from 0→1 and scaling them with real user impact.
• Deep understanding of search, discovery, personalization, or recommendation systems.
• Strong intuition for user behavior, paired with fluency in data and experimentation.
• Experience driving acquisition, retention, and engagement in consumer products.
• Comfortable operating in high-ownership, fast-moving environments where priorities evolve.
• Exceptional communicator who can align cross-functional teams and influence senior leaders.
• Humble, curious, and energized by collaboration and iteration.

Nice to have (but not required):

• Founder or early-stage startup experience.
• Background in management consulting (McKinsey, Bain, BCG, etc.).
• MBA or equivalent strategic training.

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $216,500 - $297,000 + equity + benefits.  As this is a hybrid position, the salary range was determined by role, level, and location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected]. 

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.