Principal Product Manager, Growth
TLDR
Lead the Growth Product Management team at OKX to design and drive impactful user acquisition initiatives for a leading crypto exchange serving over 50 million users globally.
Who We Are
About The Opportunity
What You’ll Be Doing
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Define the growth product vision and own the roadmap and set the strategic direction for where we invest, what we build, and how we win across key markets.
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Design, ship, and iterate on growth campaigns and features with clear hypotheses, rapid experimentation cycles, and measurable outcomes.
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Read data like a native: independently conduct funnel analysis, cohort segmentation, and channel ROI modeling to identify the highest-leverage growth opportunities and make fast resource allocation decisions.
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Build fraud-resistant growth systems by design — model abuse vectors proactively, architect product-level guardrails against bot attacks, multi-accounting, and reward farming, and balance acquisition scale with cost quality as a P&L owner.
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Drive cross-functional execution cross-functionally in a fast-moving, globally distributed org.
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Champion AI-native product development, leverage LLMs, agentic workflows, and automation tools to accelerate analysis, prototyping, and decision-making across the team.
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Collaborate with regional and global stakeholders to localize growth strategies and adapt playbooks across different regulatory and market environments.
What We Look For In You
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5–10+ years of product management experience, with at least 3 years directly owning growth, user acquisition, or activation — ideally at a crypto exchange, fintech platform, or hyper-growth consumer company.
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Proven track record of designing and shipping growth campaigns or referral/incentive programs that drove significant user or revenue growth, with quantifiable results.
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Sharp product instinct for user experience, you can spot friction in a signup flow, a poorly positioned CTA, or a broken incentive loop from the user's perspective, and you fix it fast.
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Strong understanding of fraud and abuse patterns in growth programs
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Thrives in ambiguity and speed: you're comfortable operating with incomplete information, making fast calls, and course-correcting.
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Genuine enthusiasm for AI-native workflows to multiply your output and are excited about integrating them into product development processes.
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Excellent communication skills, can distill complex data and tradeoffs into clear recommendations for leadership, and can align diverse stakeholders without heavy process overhead.
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Experience with multi-market or multi-region growth is a strong plus.
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Crypto-native or fintech background is strongly preferred.
Perks & Benefits
OKX Statement
Benefits
Education Stipend
L&D programs and Education subsidy for employees' growth and development
Health Insurance
Comprehensive healthcare schemes for employees and dependants
Team building programs and events
Various team building programs and company events
Wellness Stipend
Wellness and meal allowances
OKX operates as a prominent cryptocurrency exchange, enabling users to buy, sell, and trade a wide range of digital assets, including Bitcoin and Ethereum. In addition to facilitating crypto trading, they've developed OKX Wallet, a widely-used platform for accessing decentralized applications and exploring the Web3 landscape.
- Founded
- Founded 2017
- Employees
- 500+ employees
- Industry
- Diversified Financial Services