Principal Product Manager, Fan Experience

Role overview

Gametime is looking for a Principal Product Manager, Fan Experience to own new user activation end-to-end across mobile app, mobile web, and desktop web. This role is focused on helping new fans reach value faster — clearly understanding Gametime’s value proposition, engaging meaningfully in early sessions, and entering the purchase funnel with confidence.

This is a senior individual contributor role with full accountability for strategy, roadmap, and execution. You’ll partner closely with Engineering, Design, Data, and Marketing/CRM to improve how users experience Gametime from their very first interaction.

This role reports to the VP of Product.

What you’ll do

• Own new user activation across app and web, from first visit through early engagement and entry into the purchase funnel.
• Define and drive the activation roadmap, balancing rapid experimentation with durable product improvements.
• Partner closely with Marketing and CRM to improve acquisition and landing page experiences that better engage and convert users earlier.
• Own onboarding experiences, ensuring new users quickly understand Gametime’s value and how to get started.
• Lead A/B testing and experimentation across activation and early lifecycle surfaces, using insights to inform product decisions.
• Work cross-functionally with Engineering, Design, and Data to ship high-quality experiences that improve speed to value, clarity, and delight.
• Develop a deep understanding of new user behavior and pain points, and use those insights to continuously improve the fan experience.

What we’re looking for

• 6–10 years of product management experience, ideally on consumer products with meaningful acquisition and onboarding surfaces.
• Experience owning activation, onboarding, or early lifecycle experiences across web and mobile.
• Proven ability to operate as a senior IC, driving strategy, execution, and outcomes independently.
• Strong experimentation and analytical skills, with experience using data and testing to guide decisions.
• Excellent cross-functional collaboration and communication skills.
• A user-first mindset with a focus on speed to value, clarity, and early engagement.

Nice to have

• Experience with consumer marketplaces or high-intent consumer apps.
• Background partnering closely with Marketing or CRM teams.
• Passion for building intuitive, high-impact first-time user experiences.

What We can Offer:

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition