Principal Product Manager - Discovery & Onboarding(Exchange)

Design and implement a comprehensive behavioural analytics framework across Exchange landing pages — covering scroll depth, content engagement, CTA performance, drop-off attribution, and device and geo segmentation

Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre-sign-up user action is instrumented, labelled, and queryable at scale

Build and own real-time funnel dashboards that give the full team visibility into the landing-to-sign-up conversion journey

Conduct continuous analysis using session-recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunities

Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement

Run a structured, high-velocity A/B testing programme across landing pages — targeting a minimum of four experiments per month once infrastructure is established

Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high-intent visitors toward account creation

Email submission — CTA clarity, form design, and value proposition at the moment of commitment

Email verification — delivery reliability, link click-through rate, re-send UX, and expiry handling

Phone submission — international dialling UX, number format validation, and regional trust signals

Phone verification (OTP) — delivery speed and reliability, SMS fallback, retry logic, and expiry management

KYC initiation — clear expectation-setting on documents required, estimated time, and next steps, so users arrive at the KYC stage informed and prepared rather than surprised

Define conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentation

Ensure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics

Work with Legal and Compliance to accommodate regional onboarding variations without creating dead-end experiences for users in specific markets

Design and own the reward mechanics tied to the sign-up event — welcome bonuses, sign-up campaign incentives, and promotional offers that activate at account creation

Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing at the sign-up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthought

Instrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progression

Build fraud-resistance into reward mechanics at the sign-up boundary — specifically multi-accounting, disposable email sign-ups, and synthetic identity abuse of promotional offers

Own the clean handoff to the Verification & Activation PM: sign-up reward is claimed at account creation; the KYC completion, first-deposit, and first-trade reward ladder is owned downstream

Own the sign-in experience across web, iOS, and Android — targeting time-to-login below 10 seconds for returning users

Lead the Exchange's path toward passwordless-first authentication: passkeys (FIDO2/WebAuthn) as the strategic direction, with Face ID and on-device biometrics as the primary implementation layer, and passcode or password as a fallback rather than the default

Drive adoption of passkey and biometric authentication as leading-indicator metrics for the modernisation of the authentication stack

Own session management, device identification, and session hijacking protection in partnership with Security and Risk

Design and maintain account recovery flows that balance user access needs with ATO prevention

Ensure compliance with regional authentication regulations — including Strong Customer Authentication (SCA) — without introducing friction that degrades the experience for legitimate users

Architect guardrails against modern authentication abuse vectors, including AI-generated identity attacks and automated credential abuse, as a PM-driven design constraint from the outset

Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to reduce the time from insight to experiment to shipped improvement

Champion AI-native product development practices across your squad

6–8+ years in Product Management

Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design

Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end — with measurable conversion improvements as evidence of impact

Deep hands-on experience with product analytics platforms — Mixpanel, Amplitude, Segment, GA4, or equivalents

Able to write SQL to build funnel queries and cohort analyses independently

Practical experience with session-recording and heatmap tooling — knows how to design an event taxonomy from scratch, not just consume one

Experienced in designing and running statistically valid A/B experiments — including managing peeking bias, sample ratio mismatch, and novelty effects

Proficient with experimentation platforms — Optimizely, VWO, LaunchDarkly, Statsig, or equivalent

Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse — able to review an instrumentation spec with Engineering and identify gaps

Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams

Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture

Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours

Sharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile

Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle — required, not a nice-to-have