At Magpie, we envision a world where every child, no matter their background, becomes a confident reader. Our nonprofit team combines research-backed instruction, joyful game design, and cutting-edge AI to tackle America’s reading crisis head-on — with the goal of eradicating illiteracy through a digital-first, student-centered approach.
We’re seeking an experienced Principal Product Manager to lead the design, execution, and delivery of personalized, AI-enhanced foundational literacy products. This PM will be instrumental in building experiences that meet every child where they are, seamlessly integrate high-fidelity assessments, and deliver engaging, research-based learning moments — all while unlocking actionable insights for educators and families.
Requirements
✅ Proven product management experience (5–8+ years) shipping student-facing digital learning products at scale — ideally in K–8 literacy or learning science.
✅ Demonstrated success leading AI- or data-driven personalization features in an edtech or consumer learning context.
✅ Proficiency in SQL, Python, or modern BI tools is a strong plus.
✅ Strong grasp of instructional data, personalization, game and/or assessment design and how to translate assessment data into actionable insights and adaptive experiences.
✅ Deep user empathy and experience designing for joyful, identity-affirming learning for diverse student communities.
✅ Ability to align research, design, engineering, and operations to deliver on time, at quality, and with clear metrics.
✅ Comfort navigating nonprofit mission and revenue trade-offs, balancing short-term product-market fit with long-term vision to eradicate illiteracy.
Within your first 30 days, you will:
By day 60, you’re:
By day 90, you will:
What Success Looks Like:
Benefits
At Magpie, your work will directly unlock the great reader in every child. If you’re ready to lead with purpose, build with urgency, and partner with a mission-driven team to solve one of America’s biggest educational challenges — we want to hear from you.
We are on a mission to unlock the great reader in every child to end illiteracy in our country -- centering the experiences of Black, Latino, and Native American students and students experiencing poverty. We are developing research-based, identity-affirming PK-8+ digital literacy tools that leverage student uniquenesses to help every child master the foundational reading skills needed to become strong, confident readers. We’re currently hiring our founding team of mission-driven individuals committed to helping us develop a scalable, impactful reading product that helps us eradicate illiteracy in America.Illuminate Literacy is fiscally sponsored by Cambiar Education, a 501c3 that supports transformative leaders of public school systems and educational entrepreneurs to develop innovative solutions that disrupt the patterns of educational inequity.🔥 Key Highlights 🔥 Two fully digital prototypes built and currently being tested with a dozen schools and out-of-school partners; MVP kindergarten offering will be released fall 2023 Fully-funded sister R&D organization, AERDF Reading Reimagined, to explore major unknowns in literacy learning for priority students and to bridge cutting-edge research to practice Founding team with deep expertise in teaching kids to read, on technology, at scale, comprised of literacy experts, practitioners, designers, engineers, and former education systems leaders. Founded and led by Rebecca Kockler, former Assistant Superintendent of Academic Content for the Louisiana Department of Education and developer of the nationally recognized ELA Guidebooks Extensive relationships with major systems leaders across the country requesting to be co-designers and first adopters; 100% retention of current partners year over year Commitment to diversity, equity and inclusion and to an inclusive R&D and product development approach that centers Black, Latino and Native American students and those experiencing poverty
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