Principal Product Designer

The Role

As a Principal Product Designer, you will lead design for some of Gametime’s most impactful consumer experiences across onboarding, discovery, search, event exploration, and value deliberation.

This is a hands-on, senior individual contributor role for a designer who thrives in ambiguity, deeply understands customers, and can translate insight into both bold new concepts and incremental improvements that drive activation and conversion. You’ll work end-to-end—from defining problems to shipping and iterating solutions in production—while partnering closely with Product, Engineering, Data, and Research.

What You’ll Do

• Own and evolve core consumer journeys across onboarding, discovery, search, event exploration, and decision-making.
• Deeply understand our customers through qualitative research, quantitative data, and behavioral insights.
• Lead ambiguous, high-impact problem spaces, framing opportunities and defining experience direction from first principles.
• Design high-quality UI and UX, from early concepts and prototypes to polished, production-ready designs.
• Concept and validate new value propositions that help users more easily discover, evaluate, and choose events.
• Partner closely with Product, Engineering, and Data to bring ideas to life and ensure high-quality execution.
• Contribute to AI-enabled experiences—such as personalization, smarter discovery, or decision support—by shaping interaction models, user flows, and trust-building patterns, and by helping ship these features in production.
• Drive activation and conversion outcomes through experimentation, iteration, and close collaboration with growth and analytics partners.
• Use metrics and learning loops to evaluate impact and continuously improve the consumer experience.
• Raise the bar for craft and product thinking, influencing design quality beyond your immediate projects.
• Mentor and support other designers, contributing to a strong, thoughtful design culture.

What We’re Looking For

• 8+ years of product design experience, with meaningful ownership of consumer-facing products.
• Proven success designing for activation, conversion, and complex decision-making flows.
• Strong end-to-end design skills: research, interaction design, visual design, prototyping, and systems thinking.
• Experience shipping and iterating on data- or AI-informed product features in production, not just concept work.
• Ability to collaborate effectively with engineering and data partners on technically complex products.
• Strong product judgment—balancing user needs, business goals, and technical constraints.
• Comfort working with experimentation, metrics, and iterative delivery.
• Excellent communication and storytelling skills, with the ability to influence cross-functional partners.