Principal Product Designer

Berry Street is on a mission to transform how Americans eat through nutrition therapy. Berry Street’s platform connects individuals needing evidence-based nutrition care with an expansive network of Registered Dietitians and AI-powered tools. From weight management, diabetes, and heart health to kidney disease, maternal health, and 25+ other conditions, Berry Street’s clinical team delivers personalized nutrition interventions tailored to each patient's unique physiological and psychological needs, improving outcomes and reducing total cost of care. Berry Street works with some of the largest health plans, as well as leading health systems and innovative care management companies to serve diverse populations across all 50 states. Visit berrystreet.co to learn more.

Since launching in January 2023, Berry Street has grown to over 1,400 providers on our platform and served tens of thousands of patients nationwide. We’re a Series B company backed by leading investors like Northzone, Sofina, and FJ Labs, as well as notable angel investors including the founders of Revolut, Spring, Grow Therapy, and Tilly.

About the Role

As Principal Product Designer, you’ll shape the look, feel, and usability of all our surfaces, from the mobile app to the telehealth experience. You’ll set the bar for design excellence, and ensure every interaction reflects empathy, trust, and clarity. This is a hands-on leadership role where you’ll balance high-level vision with rolling up your sleeves to design alongside a lean team.

Key Responsibilities

• Own design across all surfaces: Define and uphold a cohesive design system and user experience across mobile, web, and telehealth.
• Lead the design team: Mentor and inspire a small team of product designers, fostering a culture of craft, collaboration, and continuous learning.
• Elevate the user experience: Partner with product, engineering, and clinical teams to translate complex healthcare workflows into simple, intuitive interfaces that build trust with patients and providers.
• Drive the design process: Set standards for research, prototyping, visual design, and usability testing to ensure product decisions are grounded in both creativity and evidence.
• Be hands-on: Contribute directly to product design where needed, especially in early iterations or high-stakes features.
• Champion design at the company level: Advocate for design thinking in strategy discussions and ensure the user voice is central to decision-making.
• Leverage AI in the design process: Incorporate AI tools into prototyping, iteration, and research workflows to accelerate creativity and learning.

Requirements

We’d love to hear from you if...

• Bring 8+ years of professional design experience.
• Have a portfolio that demonstrates exceptional design sense across mobile and web products, ideally including consumer-facing experiences.
• Familiar with AI-assisted design and prototyping tools, and excited to explore how they can elevate speed, craft, and innovation in the design process.
• Have led design in a startup or high-growth environment, balancing speed with thoughtful craft.
• Are comfortable working cross-functionally with product managers, engineers, and clinicians to tackle ambiguous problems.
• Thrive in hands-on leadership - setting vision while also diving into the details when needed.
• Care deeply about usability, accessibility, and trust, especially in health-related experiences.

Benefits

• The base pay range for this position is $225,000 - $275,000 per year
• Comprehensive health insurance plans, including dental and vision
• Generous PTO 🏖️
• 401k with match 💰
• Citibike membership 🚲
• Unlimited dietitian care 🍓
• The chance to drive impact within the healthcare landscape from day one
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities