Markforged (NYSE: MKFG) is leading the digital transformation of manufacturing by revolutionizing how engineers and manufacturers create and innovate. Our unique platform combines software, advanced materials (including cutting-edge metal and composite technologies), and industrial 3D printers to deliver strong, functional parts for various industries. We empower customers to overcome supply chain complexities, reduce costs, and accelerate innovation by producing high-performance tools, fixtures, prototypes, and end-use parts in-house.

As Principal Marketing Operations Specialist you will be part of our Demand Generation team, assisting with the success of our lead generation initiatives.

What will you own:

Manage and support all Marketing campaign efforts in Marketo, including but not limited to:

Creating and maintaining webforms
Lead list uploads
Campaign creation
QA and troubleshoot tracking issues for the above

Manage email operations, such as:

Creating email templates / filling template with content
Scheduling and sending emails
Email performance reporting

Own the definition, documentation, and enforcement of marketing operations processes, including:

Campaign and program naming conventions
Campaign type taxonomy
List upload templates and required fields
Data standards required for automation and reporting

Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring:

Accurate stage progression
Consistent definitions
Reliable funnel and conversion reporting

Partner with regional marketing teams to drive alignment on shared definitions and templates
Identify manual, repetitive workflows and work with Business Systems to design and enable scalable automation
Manage Marketo system changes and coordinate with Business Systems
Ensure system adherence and data quality across Marketo and Salesforce
Build and maintain reports to track lead progression and campaign performance
Own and deliver systems training for relevant users
Track project progress, communicate risks or delays, and proactively flag areas for improvement
Any other duties as reasonably required

What you have:

Provent marketing operations experience
A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast- paced, deadline-driven environment
Experience using marketing automation, preferably Marketo
Experience using Salesforce CRM
Ability to work in a fast-moving environment working among engineers, software developers and creative marketers
Strong communication skills (written and verbal), with fluency in English
Ability to work independently and as part of a team
Hybrid working with 3 days from our office in Krakow

Benefits Highlights for Krakow-based roles:

Two additional days off (1 for your birthday + 1 extra day)
Private medical & dental care
Private life & risk insurance
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Hybrid working model (3 days per week in our Krakow office)
Employment contract (UoP)

Salary Range

The pay range for this role is expected to be between 193,800 - 228,000 PLN (annually).

Other compensation may include an annual cash bonus, a comprehensive benefits package and other social benefits. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed and the applicant’s skill set.  The base pay is just one component of the total compensation package for employees.

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Why Markforged?

Help us reinvent manufacturing.

We are reinventing manufacturing so that engineers can build anything they imagine.

We are one team that wins together!

You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.

To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.

Markforged is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, or disability.

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Principal Marketing Operations Specialist

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Benefits Highlights for Krakow-based roles:

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