Principal Growth Marketer

About the Job:

We’re seeking an Integrated Growth Marketer to drive the next phase of our company’s growth by owning the strategy, experimentation, and optimization of our end-to-end inbound funnel. This senior role tackles complex, abstract challenges that lack straightforward solutions, driving significant impact across our organization. They will operate at the intersection of marketing, product, and sales to build and execute inbound growth strategies that turn interest into revenue.

You will collaborate deeply across Product, RevOps, Marketing Ops, Digital, and Sales to ensure we’re efficiently capturing, qualifying, and converting demand. You’ll also collaborate with the Product team to optimize how the self-service experience and Product-Qualified Leads (PQLs) are integrated into our sales processes.

Responsibilities:

• Lead and orchestrate cross-functional growth strategies: Create the strategy for and guide cross-functional execution across marketing, SDRs, Sales, and product to optimize the inbound funnel, increase conversion, and drive sustainable revenue growth.
• Own the inbound conversion funnel: Analyze, optimize, and orchestrate the end-to-end growth funnel, from awareness through conversion, leveraging both self-service and sales-assisted motions.
• Integrate New Sources: Partner with inbound channel owners to identify and integrate new lead sources into our inbound framework.
• Portfolio Optimization: Continuously assess and optimize the mix of inbound lead types and the most effective handling across SDRs, Sales, AI, and self-serve paths.
• Define and deliver measurable impact: Set and track KPIs and growth targets aligned to company objectives, ensuring clear visibility into funnel performance and revenue contribution.
• Create and maintain a growth roadmap: Build a long-term growth strategy roadmap that drives enterprise-level impact and influences priorities and resource allocation.
• PLG and Sales Led: Collaborate closely with Product to enhance the self-service experience, drive higher PQL conversions, and leverage product insights to inform changes across the inbound funnel.
• Drive operational excellence: Lead initiatives across digital, website, product, marketing automation, and marketing operations to ensure scalable, high-performance demand capture systems.
• Establish growth experimentation frameworks: Champion structured cross-channel testing and learning practices to improve acquisition, activation, and conversion outcomes.
• Co-own the growth stack: Partner with Marketing Operations to ensure scalability, data integrity, and alignment of tools and technologies that power growth.
• Mentor and elevate the team: Guide other marketers, sharing best practices and fostering a culture of learning.

Qualifications:

• Over 12 years of experience in growth marketing, digital, and/or demand generation at B2B companies.
• Deep understanding of funnel analytics, and lead qualification frameworks.
• Proven track record optimizing conversion for both high and low volume inbound funnels.
• Strong collaboration experience across GTM functions, comfortable influencing across teams without direct authority.
• Advanced fluency with key tools such as Salesforce, Looker, Google Marketing Platform, Marketo (or equivalents).
• Excellent analytical and storytelling skills, able to translate complex data into actionable growth strategies.
• Highly autonomous, strategic thinker capable of identifying and driving high-impact growth levers independently.

Pay:

Target pay ranges based on Geographic Zones* for Level 6: 

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $191,000 - $263,000**   
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $172,000 - $237,000**
• Zone 3: All other US locations - $163,000 - $224,000**
• Ranges are Inclusive of a 10% Bonus Target

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected]. 

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Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.