Principal, Ads Operations

Company Introduction:

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

Role Overview:

The Ad Operations team at Coupang Ads is responsible for the overall management of Display Ads and provides solutions for the stable operation of PA products. We handle end-to-end (E2E) tasks—from media mix proposals and setup to inspection and delivery—to achieve advertising KPIs. We also support business expansion and operational stability by establishing ad policies and optimizing processes.

What You Will Do:

[System & Process Optimization]

• Establish and continuously enhance Standard Operating Procedures (SOPs) for operational efficiency.
• Manage ad operation systems and lead development/improvement projects.

[Display Ad Operations Support]

• Propose ad packages based on sold budgets, manage contracts, and oversee settlements.
• Manage ad inventory and create/distribute operational guides for each slot.

[Ad Policy & Quality Management]

• Develop ad operation policies, create execution guides, and perform monitoring.
• Establish and execute ad audit/monitoring processes tailored to business needs.

[Training & Support]

• Conduct training sessions and briefings on ad processes for internal stakeholders.

Basic Qualifications

• 10+ years of hands-on e-commerce ad operations experience
• Proven experience leading cross-functional projects with strong ownership.
• Ability to create and manage dashboards for internal use (data literate, Excel, PPT)
• Solid understanding of advertising industry standards and ad tech.
• Highly adaptable with a growth mindset.

Preferred Qualifications

• SQL literate
• Native or fluent of English proficiency

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

• Coupang does not discriminate against disabled applicants or those with veteran status.
• We are proud to offer equal opportunities for all applicants.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below. https://privacy.coupang.com/en/land/jobs/