Principal Client Partner, Enterprise, Los Angeles

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 96 million monthly active users (MAU), as of January 2026 across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). We are proud to share that Ad Age named Life360 one of the Top 25 Hottest Brands of 2025. 

Life360 has more than 500 (and growing!) remote-first employees and has recently announced the acquisition of Nativo, an advertising technology company specializing in native advertising.  For more information, please visit life360.com.

We are looking for candidates in the Los Angeles area. 

About The Team

We are seeking a Principal Client Partner, Enterprise to serve a dual and critical role on our Large Customer Sales team: as an individual contributor hunting and closing new enterprise business, and as a strategic overlay partner to our regional direct sales teams — helping them identify, develop, and close in-app advertising opportunities.

This role sits at the intersection of enterprise brand sales and internal sales enablement. You will both carry your own book of business and act as the in-app advertising subject matter expert for regional sellers, supporting them with pitch strategy, client engagement, and deal execution when in-app solutions are on the table. Your clients will span Entertainment, Technology, Retail, QSR, CPG, Automotive, and other verticals where reaching families and leveraging real-world location insights creates meaningful impact. Your mission is to understand the core business challenges of your clients, design and sell innovative in-app advertising solutions that leverage Life360's unique first-party visitation data, and enable your regional colleagues to do the same. You will architect contextually relevant ad experiences and in-app sponsorships that reach families at the moments that matter most — driving revenue growth and establishing Life360 as an essential partner for brands seeking to connect digital engagement with real-world behavior.to connect digital engagement with real-world behavior.

What You’ll Do

As an Individual Contributor:

• Own the Full Sales Cycle: Proactively hunt for new business with enterprise brands, manage the complete sales pipeline, and close deals with marketing decision-makers at leading companies.
• Drive Revenue Growth: Develop and execute a strategic plan to consistently meet and exceed quarterly and annual revenue targets across your own book of business.
• Build Strategic Partnerships: Cultivate and maintain strong, influential relationships with key stakeholders at enterprise brands, including CMOs, VPs of Marketing, and media/performance marketing leaders.
• Serve as a Trusted Consultant: Deliver compelling, insight-led sales presentations that articulate how Life360's first-party location data and in-app advertising experiences solve real business challenges — from driving foot traffic to understanding family purchase behavior.
• Master of Negotiation: Lead contract negotiations with a focus on creating long-term, mutually beneficial partnerships that deliver measurable ROI.

As an Overlay Partner to Regional Sales Teams:

• Enable In-App Revenue Across the Region: Partner with regional direct sales teams to identify in-app advertising opportunities within their existing client relationships and active pipelines, providing strategic guidance and hands-on support to drive incremental revenue.
• Be the In-App Expert: Serve as the subject matter expert on Life360's in-app advertising solutions, sponsorship packages, and contextual ad experiences — equipping regional sellers with the knowledge, materials, and confidence to bring these opportunities forward.
• Support Joint Client Engagement: Join regional sellers in client meetings and presentations when in-app solutions are central to the pitch, helping translate Life360's capabilities into compelling business value.
• Collaborate Cross-Functionally: Work closely with Ad Operations, Marketing, Product, and Measurement teams to ensure seamless campaign delivery across both direct and overlay-sourced business.

Across Both Functions:

• Be the Voice of the Customer: Represent client needs and market feedback internally to help shape product, packaging, and go-to-market strategy.
• Stay Ahead of the Curve: Maintain a deep understanding of industry trends, the competitive landscape, location-based advertising innovation, and your clients' evolving needs.

What we’re looking for 

• Bachelor's degree or equivalent practical experience.
• 6+ years of experience in a digital media sales "hunter" role, preferably with enterprise brands.
• Demonstrated experience and success in selling directly to brands and marketing decision-makers.
• A proven track record of consistently exceeding sales goals and a strong history of personal and professional achievement.
• Extensive experience and a robust network within West Coast-based industries including Entertainment, Technology, Retail, QSR, CPG, Automotive, and/or other family-focused verticals.
• An established network of brand contacts at enterprise companies, particularly among marketing and media leaders.
• Expertise in the digital advertising ecosystem, including mobile advertising, first-party data solutions, location-based marketing, and measurement/attribution.
• Experience selling contextual advertising, in-app sponsorships, or custom branded experiences.
• Exceptional communication, presentation, and interpersonal skills with the ability to translate complex data capabilities into clear business value.

The US-based salary range for this position is $ 118,000 - $ 195,000 plus a sales target bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include quarterly bonuses based on target achievement, equity and a wide range of medical, dental, vision, financial, and other benefits.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.