Formulate and execute PR strategies to enhance brand awareness and manage media relationships, while overseeing event planning and budget management.
Role Overview
・Formulate PR/Communications plan to increase awareness of Arc'teryx brand and expand its audience.
・Build relationship with media and manage KOLs/influencers to obtain effective media exposure.
・Lead communication with PR agencies and deliver effective press releases.
・Formulate media plans for NSO (New Store Opening) and large-scale events
・Support the development of advertising strategies.
Key Responsibilities
Formulate PR/Communication Plan based on Marketing calendar
Communicate with PR agencies and manage production/publication of all press releases
Liaise with Retail and eCom teams to develop and execute PR measures which lead to key concept sell-outs
Plan and execute media events
Budget management related to events.
Communicate closely with HQ marketing communication team, transmit information to your local team properly
Qualifications
6+ years of PR/Communication experience
Language: Japanese (fluent), English (business level)
Type of person we are looking for
Great communication skill (both internally and externally)
Arc'teryx is a leading outdoor equipment company known for innovative climbing, skiing, and alpine technologies, delivering high-performance technical outerwear and accessories.
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