PPC Strategist

Role: PPC Strategist

Location: UK, London
Job type: Full time, Permanent – Hybrid  

This position offers a hybrid work model, allowing flexibility between working from home and our office. Typically, employees are expected to work 2 days in the office per week.

Why QS?

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you’ll be responsible for implementing real change in the international higher education landscape. You’ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We’re confident you’ll feel right at home here. QS was named as one of Newsweek’s Top 100 Most Loved Workplaces® in the UK (October 2023), recognising the respect, trust and appreciation that drive our culture every day. And as a gold-accredited Investors in People organisation – putting us among the top 28% of workplaces globally – it’s official: QS is a place where everyone can thrive.

As a PPC Strategist, this is what you’ll be doing:

At QS, we are driven by the mission to help individuals achieve their career and educational potential. As a PPC Strategist you will develop a comprehensive and holistic performance marketing strategy to promote QS Events globally. This role will take full ownership of Paid Search and Paid Social activity to improve the quality of acquired candidates.

Within this role, you will devise and execute the PPC strategy agreed with the Head of Performance whilst managing all aspects of the planning, implementation, reporting, campaign administration, auction bid management etc.

Role responsibilities:

• Devising and delivering scalable performance mkt campaigns, as part of a holistic strategy to generate leads for QS Events
• Collaborating with marketing regional teams and directors to ensure performance mkt campaigns are aligned with business goals. Introduce processes to improve campaigns’ management efficiency and eliminate overlapping actions
• Keeping track of QS Events campaigns’ performance and taking continuous optimization action to deliver scalable results.
• Implement innovative audience strategies that drive prospects from awareness to engagement to conversion aiming at ameliorating the quality of leads
• Guide PPC executives on the latest AI advancements and proceed with a testing plan to unlock incremental value in campaigns’ performance.
  
• Establish effective communication across teams and share actionable insights that shape a value-based strategy, by analysing historical data and current performance.
• Any other duties that fall within the purpose and scope of the role.
  
  Key skills and experience:
  The ideal candidate will have: 
  
  
• Excellent attention to detail and understanding of PPC acquisition strategies
• A proven track record of managing multiple PPC accounts across Paid Social and Paid Search
• Experience in testing and implementing AI advancements in performance marketing field
• Proven ability of utilizing website analytics and search data to shape effective acquisition strategies
• Great knowledge of Web Analytics tools including GA4
• Confident in working with extensive data sets and conversion funnels to streamline audience acquisition
• Strong organization and project management skills
• Ability to understand critical issues and bring appropriate resolution to complex issues
• Good presentation skills
  
  So, who are we and what do we do?
  QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.
  
  We’re behind the world’s most widely read university rankings (Meltwater 2023). Our QS World University Rankings® reach hundreds of millions, shaping decisions and guiding futures.
  
  Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education. 
  
  Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11
  international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.
  
  
  With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?
  
  

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
• Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
• Enhanced maternity and paternity leave
• Generous pension through Royal London
• Comprehensive private medical insurance and wellness scheme through Vitality
• Cycle to work scheme
• A vibrant social environment and multicultural and multinational culture

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

Like what you’ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.