PPC Specialist

About Us:
Step into one of the most exciting and fastest-growing sectors in the economy with ShiftCare! As the market leader in Australia, we're transforming care management for home care, disability, aged care and healthcare providers. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.  

Key Responsibilities:

  • Manage and optimise PPC campaigns on search, display, and social media platforms.
  • Conduct keyword research and adjust strategies based on campaign performance.
  • Write effective ad copy and collaborate on creating display ads.
  • Allocate and manage campaign budgets to maximise cost-efficiency.
  • Analyse performance data and prepare regular reports.
  • Conduct A/B tests to improve ad performance.
  • Collaborate with marketing and sales teams to align PPC strategies.
  • Stay updated on industry trends and platform features.

Qualifications:

  • Proven experience in managing PPC campaigns on Google Ads, Bing Ads, and social media.
  • Experience in B2B SaaS would be preferred.
  • Strong knowledge of digital marketing concepts and analytics.
  • Experience with Google Analytics and campaign reporting.
  • Proficiency in Excel and data analysis.
  • Strong communication skills and team collaboration.
  • Ability to manage multiple tasks and meet deadlines.

Team & Reporting Structure:

You will be joining a close-knit Marketing and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.

ShiftCare’s innovative software platform helps Australia’s disability support providers, in-home aged carers and allied health professionals, streamline the way they do things 🧑🏽‍⚕️📲 ✅By creating efficiencies in rostering, client management and billing, we enable businesses to grow, while creating more time for what matters most – supporting clients, and helping them lead healthier, happier lives.Working with usWe’re a small but rapidly growing start-up that strikes the balance between work and play 🧑‍💻 ➡️ 🏄‍♂️Based at Fishburners, one of Sydney’s leading tech co-working spaces, our diverse team embraces a culture of dedication and enthusiasm.Whether you choose to work on-site with us, where you’ll rub shoulders with other start-ups, enjoy perks like complimentary coffee, beer and the occasional pizza, or remotely, at hours that suit you, you’ll soon feel like part of a team making a difference.Key Benefits: Be part of a small, rapidly growing business. Flat structure – take responsibility, be your own boss, and help us shape the direction of the business. Company laptop provided (Mac or PC) Based at Fishburners, Sydney CBD – a leading start-up community. Our valuesWe’re no cult. But we do have a set of values inspiring all who work with us.☝️ People-first - We’re a tech company, but people come first. We believe in better – enabling better quality care, and encouraging people to be at their best, by creating a fun, supportive environment to draw on their passions.🤩 Optimism - We see the good in people. Born problem-solvers, with a positive mindset, we rise to any challenge – a better way of doing things is never far away.🤝 Collaboration - Everyone has something different to offer. By recognising our own strengths, and those of others, we work together in harmony to achieve outstanding results.🤸‍♂️ Independence - We don’t believe in hierarchy. You’ll work side by side with the founders, yet have the opportunity to take responsibility for your efforts and help shape the future of the business.

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