Emerging Travel Group (or ETG) is a travel tech company, globally known for the brands RateHawk, ZenHotels and RoundTrip, spanning over 220 markets worldwide. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.
Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.
We are looking for a business-minded Performance Marketing Manager to own our paid acquisition engine. This role is pivotal to our growth, focusing not just on generating leads, but on acquiring high-value customers profitably. You will be the strategic link between marketing spend and business revenue, using data from the entire funnel to build a world-class acquisition program.
This is a remote vacancy open to candidates residing in Europe.
Job Responsibilities
- Own Paid Acquisition Strategy & Execution: Develop and manage a comprehensive B2B paid acquisition strategy, primarily leveraging Google Ads, to achieve quarterly and annual Sales Qualified Lead (SQL) and pipeline targets.
- Full-Funnel Performance Analysis: Go beyond channel metrics to monitor, analyze, and report on the entire marketing funnel. Track performance from click to closed-won, identifying opportunities for optimization at every stage.
- Drive LTV:CAC Optimization: Take primary responsibility for the unit economics of your channels. Actively manage and optimize campaigns to improve the Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio.
- Strategic Budget Management & Forecasting: Own the paid acquisition budget, including allocation, forecasting, and pacing. Build data-driven models to justify spend and predict returns in terms of business value.
- CRM-Driven Campaign Optimization: Establish and utilize a direct feedback loop with our CRM. Use lead scoring, sales feedback, and opportunity data to refine targeting, bidding, and messaging for higher-quality lead generation.
- Cross-Functional Collaboration: Partner closely with Sales, Analytics, and Content teams to ensure alignment. Translate sales goals into campaign strategies and provide the sales team with insights on lead intent and behavior.
- Data Storytelling & Stakeholder Communication: Translate complex campaign data into clear business insights and actionable recommendations. Regularly present performance, key learnings, and strategic plans to leadership.
- Develop Market & Competitive Intelligence: Utilize SEM tools (Ahrefs, SEMrush) not just for keyword research, but to analyze the competitive landscape, identify new market opportunities, and inform broader marketing strategy.
- Lead a Culture of Experimentation: Design and implement a rigorous A/B testing roadmap for ad copy, landing pages, and bidding strategies to drive continuous improvement and uncover new growth levers.
- Manage Strategic Projects & Initiatives: Effectively manage complex projects from ideation to completion, such as new channel tests, landing page overhauls, or tracking infrastructure updates, using project management tools to ensure deadlines are met.
Requirements
- Proven B2B Performance Marketer: 5+ years successfully driving SQL, pipeline, and revenue goals in a growth-oriented B2B role.
- Business-Focused & Data-Driven: Skilled at connecting campaigns directly to revenue and profit outcomes, optimizing full-funnel performance, and leveraging metrics such as LTV and CAC to strategically guide decisions.
- CRM & Analytics Expertise: Hands-on experience combining CRM (Salesforce, HubSpot) with analytics platforms (Google Analytics) for comprehensive insights and effective campaign optimization.
- Strategic & Tactical Versatility: Comfortable developing growth-focused strategies shared with leadership, while also managing hands-on execution in tools such as Google Ads.
- Responsible Budget Management: Demonstrated ability to forecast, allocate budgets, track spend, manage ROI, and consistently optimize performance targets.
- Collaborative & Experimental Mindset: Excellent communicator who partners effectively with cross-functional teams, proactively runs data-backed tests, and systematically solves marketing performance challenges.
Benefits
- Flexible schedules and opportunity to work remotely;
- Ambitious and supportive team who love what they do, appreciate each other, and grow together;
- Internal programs for adaptation and training, development of soft skills, and leadership abilities;
- Partial compensation for participating in external training and conferences;
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
- Corporate prices on hotels and travel services;
- MyTime Day Off - an extra non-working day without loss of compensation.
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