PPC Specialist | Mid-Senior

AI overview

Lead PPC campaigns using advanced strategies across platforms like Google Ads and social media to maximize performance, driving demand for innovative cybersecurity products.
At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data. From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. Your impact? Empowering businesses everywhere to keep their people, systems, and data safe. Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset. Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market. Paid Digital team ensures NordLayer's online presence through advertising across social channels, creating demand, educating the audience, adapting strategy & driving traffic directly or increasing organic traffic to the website. We have many different goals across platforms, always doing our best to match the tone, dynamics and reach targeted audiences. Main Responsibilities
  • Develop and manage PPC campaigns across multiple channels such as Google Ads, Bing Ads, Linkedin, Reddit, etc.
  • Conduct thorough keyword research, analysis, and optimization to improve campaign performance.
  • Create, implement, and monitor ad copies and creative assets for maximum relevance and engagement.
  • Analyze campaign data and metrics to provide actionable insights and recommendations for improvement.
  • Manage budgets effectively, ensuring optimal allocation for maximum ROI.
  • Perform A/B testing and continuous optimization of ad campaigns to improve conversion rates.
  • Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
  • Stay updated with industry trends, tools, and best practices in PPC advertising.
  • Core Requirements
  • An exquisite understanding and experience in Google Ads, Paid Social channels management (Facebook, LinkedIn, Reddit, etc.) and Google Analytics.
  • A genuine interest in PPC and associated channels. 
  • Capability of data analysis and understanding of consequences from optimization actions.
  • Bring ideas and strategies to the table.
  • Be comfortable in a fast-paced environment.
  • Perfect time management skills.
  • Excellent written and spoken English skills.
  • Experience working with large-scale and complex campaigns would be a bonus.
  • Previous experience in B2B tech product marketing would be an advantage.
  • Salary Range
  • Gross Salary 2500 - 4700 EUR/Month.
  • What We Offer

    Innovate with industry leaders
    Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world.

    Learn & grow
    Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company. 

    Work in a next-gen Cyber City office
    Thrive in our bustling office, featuring ergonomic workspaces, modern meeting rooms, engaging events, and specialty coffee to fuel your day.

    Hybrid work
    Enjoy the flexibility with 3 office days and working from home for the remaining 2.

    Work from anywhere
    Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive.
     
    Physical well-being
    Boost your health with free-of-charge 24/7 gym access, onsite and online workouts, and consultations led by in-house Physical Well-Being experts. 

    Mental & emotional health
    Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic.

    Premium healthcare
    Receive private health insurance giving you peace of mind for your health needs.

    Extra days off
    Enjoy additional vacation days off as you grow with us. Plus, get extra days for sick leave, special occasions, or parenting needs.
     
    Joyful moments – special treats
    Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member.
     
    Company events & team-building
    Experience iconic Nord Security celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success.

    Workation
    Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together.

    Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/40GWyjL

    We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

    By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.
    If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].

    Perks & Benefits Extracted with AI

    • Training and development programs: Boost your skills via our extensive training programs (online and offline) & other resources.
    • Hybrid work schedule: Enjoy the flexibility with 3 office days and working from home for the remaining 2.
    • Health Insurance: Receive private health insurance giving you peace of mind for your health needs.
    • Company workation: Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together.
    • Mental health support and wellness apps: Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic.

    Nord Security is a global leader in digital security and privacy solutions, offering award-winning products like NordVPN, NordLayer, NordPass, NordLocker, and NordWL to protect businesses and individuals worldwide.

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    Salary
    €2.500 – €4.700 per month
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