PPC Specialist

We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for developing, implementing, and managing our pay-per-click media strategies. The ideal candidate will have a deep understanding of PPC campaigns, including search, display, and social media advertising, and will drive targeted traffic to our website to maximize ROI.

Job Responsibilities:
1. Campaign Management:

• Develop, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).
• Conduct keyword research and selection for PPC campaigns.
• Create ad copy, banners, and other creatives that align with campaign goals and branding guidelines.
• Set up and manage ad groups, bids, and budgets to achieve desired performance.

2. Performance Analysis:

• Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, conversion rates, and ROI.
• Use data analysis to identify trends and insights for continuous campaign improvement.
• Provide regular reports to stakeholders on campaign performance and key metrics.

3. Optimization:

• Implement A/B testing for ad copy, landing pages, and bid strategies to improve campaign performance.
• Adjust bids, ad placements, and targeting settings to optimize campaign effectiveness.
• Keep up-to-date with industry trends and updates to ensure campaigns are in line with best practices and new features.

4. Collaboration:

• Work closely with the content, design, and web development teams to ensure cohesive marketing efforts.
• Collaborate with the SEO team to ensure alignment between paid and organic search strategies.
• Communicate with external partners and agencies as needed for campaign support and management.

5. Tools and Technology:

• Utilize PPC tools and platforms (e.g., Google Ads, Google tag manager, Looker Studio.) to manage and optimize campaigns.
• Stay updated on new tools and techniques that can enhance campaign performance.

• Minimum of 3-4 years of experience in managing PPC campaigns.
• Strong understanding of PPC, SEM, and digital marketing concepts.
• Proficiency in using Google Ads, Bing Ads, and social media advertising platforms.
• Familiarity with tools like Google Analytics, Google Tag Manager, and other analytics software.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Google Ads certification is a plus.

Working Hour:

• US shift (availability expected until 2 - 3 AM IST)