PPC Analyst
TLDR
The PPC Analyst role focuses on daily maintenance and optimization of PPC/SEM campaigns, emphasizing data-driven insights and testing methodologies to enhance performance.
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Implement testing tasks to optimize PPC campaign performance, including ad creatives, landing pages, and bidding adjustments based on defined strategies.
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Assist in the setup of A/B tests and other experimental methodologies to measure the impact of changes on key performance metrics.
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Monitor active tests and campaigns, compile results, and provide data summaries to help inform future optimization recommendations.
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Maintain detailed records of testing processes and results to ensure consistency and facilitate team knowledge sharing.
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Identify and suggest areas for automation within daily testing workflows to improve team efficiency.
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Conduct analysis on campaign datasets to extract trends and insights for optimization.
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Utilize and update custom scripts to automate data analysis and improve the speed of reporting.
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Help maintain custom tools and dashboards used for PPC campaign management and performance analysis.
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Minimum of 3 years of experience in digital marketing or data analytics.
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Solid foundational skills in data analysis tools like Excel, Looker, Tabelau and data visualization.
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Experience with Google Ads.
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Experience organizing data sets and providing clear summaries to support PPC campaign optimization.
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Ability to track performance metrics and follow A/B testing protocols to provide data-backed suggestions.
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Understanding of the statistical methods required to analyze marketing data accurately.
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Familiarity with SQL/BigQuery is desired, and Python is a plus.
EQUAL OPPORTUNITIES- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process.
We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
Farfetch operates a global marketplace that connects customers in over 190 countries with luxury fashion items from more than 1,400 brands and boutiques. By bridging the gap between established designers and emerging talents, it offers a unique shopping experience for fashion enthusiasts looking for high-quality, stylish products.
- Founded
- Founded 2008
- Employees
- 500+ employees
- Industry
- Internet Software & Services
- Total raised
- $950M raised