Platforms Lead

Role

The Platforms Lead is responsible for defining and executing the digital and data strategy that enables the Connection Center to operate as a scalable, insight-driven ecosystem.
This role bridges technology, design, and consumer understanding turning data into actionable experiences that strengthen loyalty, personalization, and business performance across global markets.

As the strategic head of Platforms, this position oversees four key disciplines UX/UI, Martech, SEO, and Data Strategy ensuring coherence between global direction and local execution. The Platforms Lead drives innovation, alignment, and efficiency across all markets where the Connection Center operates or will be implemented.

Responsibilities

• Strategic Leadership:
  Define and evolve the global Platforms roadmap, ensuring full alignment between data architecture, consumer experience, and technological maturity.
• Consumer Data & CX Strategy:
  Lead initiatives that transform consumer data into meaningful insights and personalized experiences, strengthening the organization’s understanding of the consumer journey and micro-occasions.
• Loyalty & Engagement Programs:
  Design, evaluate, and optimize digital loyalty ecosystems that enhance consumer participation, retention, and long-term brand affinity.
• New Markets Roll-Outs & Business Cases:
  Develop and oversee the documentation and business cases required to implement the Connection Center model and initiatives in new markets, adapting to local consumer behavior, regulations, and operational maturity.
• Governance & Data Frameworks:
  Build and maintain global governance frameworks that ensure data quality, traceability, and ethical use, reinforcing first-party data strategies.
• Operational Integration:
  Coordinate UX/UI, Martech, SEO, and Data teams to ensure that tools, insights, and interfaces operate seamlessly across systems and regions.
• Stakeholder Alignment:
  Represent Platforms in executive forums and cross-functional working groups, securing alignment between global strategy, local operations, and consumer experience goals.
• Documentation & Knowledge Management:
  Deliver frameworks, playbooks, and strategic decks that consolidate learnings, governance models, and technical standards for cross-market implementation.
• Performance & Reporting:
  Supervise the delivery of quarterly data maturity reports, 1PD dashboards, and platform performance metrics that inform decision-making and strategic planning.
• Team Leadership:
  Mentor and develop a cross-disciplinary team, promoting a culture of innovation, collaboration, and operational excellence.
  
  

Key Deliverables

• Global Platforms Capability Matrix and maturity roadmap.
• Strategic decks for Data Strategy 360°, Loyalty 2.0, and Consumer Understanding Frameworks.
• Business Case Documentation for market and initiatives roll-outs.
• Data Governance Frameworks and whitepapers.
• Quarterly Consumer Data and CX Reports.
• Loyalty Program Playbooks (architecture, engagement design, and performance tracking).
• Operational Handbooks defining roles, workflows, service blueprints and cross-functional dependencies.

Requirements

Education & Experience

• Bachelor’s degree in Marketing, Information Systems, Digital Strategy, Service Design or related field; Master’s degree preferred.
• 7+ years of progressive experience in CX, digital transformation, or data-driven marketing, ideally in multinational or multi-market contexts.
• Proven track record leading cross-functional digital, CX, and data teams.
  
  

Technical Expertise

• Strong command of CRM and data activation ecosystems (e.g., Salesforce, HubSpot, or similar).
• Expertise in UX/UI principles, journey mapping, and experience optimization.
• Solid understanding of first-party data strategy, data governance, and analytics visualization tools (e.g., Power BI, GA4).
• Demonstrated experience designing and scaling digital loyalty programs.
• Familiarity with SEO strategy and performance frameworks.
  
  Soft Skills
• Strategic thinker with a systems mindset and strong analytical capabilities.
• Excellent communicator — able to translate complex data and technology into clear business narratives.
• Skilled at influencing cross-functional teams and executive stakeholders.
• Bilingual fluency in English (C1+) and Spanish.
• Comfortable operating in fast-paced, multicultural, and matrixed environments.
  

Benefits

• Un contrato a término indefinido con Findasense Colombia, con un período de prueba de 2 meses 
• ¡23 días hábiles de vacaciones! Adicionando el día libre de tu cumpleaños
• Medicina prepagada, en Findasense nos preocupamos por tu bienestar 

• Podrás trabajar desde casa, desde otra oficina de Findasense o cualquier parte del mundo, en línea con nuestra política Hybrid Way of Work
• Auxilio de conectividad 

• Flexibilidad horaria, para hacer posible tu balance vida - trabajo
• Fondo de Empleados - Fondemec 
• Podrás participar en nuestro programa de voluntariado, contarás con 40 horas laborales al año para colaborar con organizaciones que tengan iniciativas de servicio comunitario o voluntariado