About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Performance Marketing Signals Analyst is responsible for ensuring accurate and reliable event tracking across marketing funnels, platforms, and countries of operation, ensuring that we capture the data necessary for campaign optimization and data-driven decision making.
Responsibilities
Manage set-up and maintenance of event tracking across marketing funnels, ensuring comprehensive coverage of key user interactions across the conversion journey
Manage integration of events across multiple marketing platforms, with a focus on Meta, Google, and TikTok, across all PayJoy markets, adapting events to platform-specific constraints and/or regional requirements
Conduct regular audits of tracking implementations to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools
Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues
Collaborate with Product and Engineering teams to help define technical requirements for marketing tracking, including event schemas, naming conventions, and data governance standards
Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact tracking capabilities
Qualifications
Bachelor’s degree in Communications, Audiovisual Arts, Marketing, Design, or a related field.
2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on tracking implementation
Strong technical efficiency with analytics platforms (e.g., Google Analytics or similar) and tag management systems, especially Google Tag Manager (preferably both client-side and server-side)
Experience implementing tracking across multiple marketing platforms (Meta, Google Ads, TikTok)
Demonstrated ability to conduct data quality audits and implement systematic approaches to tracking validation
Strong analytical and problem-solving skills with a very high attention to detail
Benefits
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Life insurance.
Phone finance, Headphone, home office equipment and wellnes perks.
30 days of Christmas bonus
20 days paid Vacation
50% Vacation premium
13% Saving funds
$2,000 MXN monthly grocery coupons
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
