Performance Marketing manager
TLDR
Drive performance marketing campaigns across various paid channels, manage budgets for maximum ROI, and analyze metrics to identify growth opportunities.
Plan, execute, and optimize performance marketing campaigns across SEM, paid social,
programmatic, affiliate, and other paid channels
Manage budgets with a focus on maximizing ROI and driving efficient customer
acquisition
Analyze funnel performance, conversion metrics, and customer cohorts to identify
opportunities for growth
Develop, test, and scale new creative assets and landing pages in collaboration with
design and product teams
Monitor and report on campaign performance, delivering actionable insights and datadriven recommendations
Work closely with product, revenue, analytics, and content teams to build scalable
growth playbooks
Stay up-to-date on industry trends, platform changes, and competitor strategies to ensure
Leap Labs remains ahead of the curve
Testbook is an innovative startup in the EdTech sector, specializing in preparation resources for Engineering and Government job exams. With a rapidly growing community of over 32 million users and more than 4.5 billion questions solved, we are uniquely positioned to transform how students engage with competitive exams through our intuitive web and mobile platforms.
- Founded
- Founded 2001
- Employees
- 51-200 employees
- Industry
- Professional Services
- Total raised
- $7.5M raised