Performance Marketing Manager (Seller Acquisition), Marketplace Business

Company Overview:

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”.  

Job Summary: 

We are looking for a strategic and results-oriented Performance Marketing Manager to oversee our paid media portfolio and drive scalable growth. In this leadership role, you will be responsible for the end-to-end strategy, execution, and budget allocation across high-impact channels—including Meta, Google Ads, and emerging platforms—while leveraging deep analytical insights to optimize the full marketing funnel. The ideal candidate brings extensive hands-on experience in managing high-volume ad spend, a proven track record of hitting aggressive ROAS and CPA targets, and the ability to bridge technical data tracking with high-performing creative strategy to deliver measurable business impact. 

What You Will Do: 

• Strategic Planning: Develop and execute a multi-channel media mix (Meta, Google, TikTok, etc.) aligned with long-term business goals.
• Budget Oversight: Direct accountability for monthly/annual ad spend, ensuring optimal allocation to maximize portfolio-wide efficiency.
• Full-Funnel Optimization: Oversee the entire conversion path, from creative hook to landing page experience and post-click attribution.
• Cross-Functional Leadership: Partner with Creative, Product, and Data teams to build a continuous feedback loop for asset production and tracking accuracy.
• Tech Stack Management: Supervise the implementation of advanced tracking (CAPI, Server-side GTM) and marketing automation tools.

Essential Qualifications: 

• Scaling Expertise: Proven experience managing 6-to-7 figure monthly budgets with a focus on profitable scaling.
• Analytical Mastery: Ability to interpret complex data sets and translate them into executive-level reports and growth forecasts.
• Market Insight: Deep understanding of privacy-first marketing (iOS14+), cookie-less tracking, and AI-driven bidding strategies.

Recruitment Process 

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

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