Performance Marketing Manager

AI overview

Lead PPC strategy and performance governance, collaborating with various teams to enhance demand quality and optimize admissions impact.

 

 

Position Title: Performance Marketing Manager

Reports To: SVP of Marketing 

Location: Remote: Some Travel Required

Compensation: $85,000-$105,000 Annual Salary 

 

Position Overview: The Performance Marketing Manager owns demand quality and performance channels. Accountable for Pay Per Click governance, reviews performance, and OPP-level visibility. This role is a primary owner of the demand pillar of the Marketing Operating System.

 


 

Education:

 

  • Degree: Bachelor’s preferred in marketing, business, analytics, or related field
  • Certifications: Google Ads certification preferred

 

 

Preferred Skills:

 

  • 7+ years' experience in performance or growth marketing
  • Deep experience with paid search and paid social
  • Strong analytical and reporting skills
  • Experience managing agencies

 

 

Core Responsibilities:

 

  • Own Pay Per Click strategy, governance, and vendor oversight
  • Lead reviews and reputation strategy
  • Run weekly performance reviews across Growth teams
  • Partner on OPP-level reporting and insights
  • Translate performance data into admissions impact

 

What success looks like

 

  • Predictable OPP flow at improving efficiency
  • Clear visibility into channel performance
  • Strong review volume, quality, and consistency

 

Key partners

 

  • Business Development
  • Admissions
  • Data Governance and Marketing Ops

 

 

 


 

 

What to Expect: Our Interview Process

Here's an overview of what comes next:

  1. Application Review: We'll promptly review your application within one business day.

  2. Discovery Call: Expect a 30-minute discovery call with one of our recruiters.

  3. Reference Request: We will ask you to provide 3-5 references who can speak to your professional abilities 
  4. Interview with Hiring Manager: You'll have a 1-hour interview with our SVP of Marketing, possible interview with our Chief Growth Officer

  5. Offer: If all goes well, you'll receive an offer.

 

Expected Interview Timeline: The entire process typically takes 2-3 weeks.

We look forward to getting to know you better during this process!

 

 

 

 

 

 

Salary
$85,000 – $105,000 per year
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