Performance Marketing Manager (Part-time)

Position Summary 

The Performance Marketing Manager is responsible for leading regional growth (TH, SG, MY) in online customer acquisition and long-term revenue from Gogoprint’s marketing channels. The individual will have a strong impact on overall group performance.

This position will offer you a chance to:

• Develop and execute Gogoprint’s performance marketing strategy

• Grow customer acquisition and increase retention

• Increase ROI and directly contribute to the company’s growth

• Work in a fast-paced and international environment

• Report to and work closely with Gogoprint’s CEO

Your Responsibilities

• Campaign Management:

  • Drive customer acquisition and hit growth targets

  • Oversee the planning, implementation, and optimization of multi-channel performance marketing campaigns (& agencies) across multiple markets & businesses in SEAsia

  • Analyze campaign performance data to identify areas for improvement and implement strategies to optimize ROI

  • Scale new channels (e.g. Social Media ads)

• Data-Driven Decision-Making:

  • Utilize data analytics to make informed decisions and continuously improve campaign performance

  • Contribute feedback to rest of the marketing and product teams for conversion rate optimization

  • Develop and maintain key performance indicators (KPIs) to measure the success of marketing initiatives

• Budget Management:

  • Develop and manage performance marketing budgets for multiple markets

  • Allocate budget to maximize cross-channel and cross-market ROI 

  • Maintain cost-effectiveness and efficiency 

• Collaboration:

  • Work closely with other departments, including product & data team to ensure alignment and integration of marketing initiatives with broader business objectives

  • Work with creative team and freelancers to ideate and brainstorm on creative assets

• Reporting:

  • Provide regular and ad-hoc reports on performance marketing metrics

  • Communicate key insights and recommendations to drive strategic decision-making

Requirements

Your Qualifications:

• At least 5 years experience in growth marketing in e-commerce, marketplace, startups

• Proven experience in developing and executing digital growth strategies, with a focus on performance optimization

• In-depth knowledge of SEM and social media advertising

• Strong analytical and strategic thinking skills (demonstrated ability to identify, analyze and evaluate market trends, customer insights, and competitor data)

• Data-driven skillset to analyze, optimize and drive efficiency of CAC/LTV. Proficiency in data analysis or business intelligence tools (Google Analytics, Sheets / Excel, etc)

• Exceptional communication and interpersonal skills

• Comfortable working in a dynamic and fast-paced environment (open to challenges, flexible)

• Up to date on latest online marketing developments & best practices

• An experienced part-timer / freelancer, used to balancing competing priorities and effectively allocate time between clients while meeting objectives and deadlines

• Min. Bachelor’s, preferable Master’s degree in Business, Marketing, Math or related field. Advanced degree is a plus