Performance Marketing Manager

We’re looking for a strategic, data-driven, and growth-obsessed Performance Marketing Manager to take our digital acquisition efforts to the next level. In this role, you'll have the freedom and ownership to build, launch, and scale high-impact campaigns across multiple channels, driving measurable ROI and accelerating our growth.

If you thrive on experimentation, love diving into data, and get excited about turning insights into performance, this role is made for you.

Responsabilities:

• Plan, launch, and optimize performance marketing campaigns across Meta, Google, TikTok, programmatic, and other paid channels.
• Manage and continuously improve the full acquisition funnel, from targeting to landing page optimization.
  Monitor campaign performance, analyze data, and produce actionable insights to improve CAC, ROAS and other KPIs.
• Conduct A/B tests on creatives, audiences, and bidding strategies to maximize conversion.
• Collaborate with creative, product, and analytics teams to develop high-impact assets and track performance.
• Allocate budgets efficiently, ensuring maximum return on spend.
• Be responsible for Google Ads and Meta Business Portfolio accounts health and performance.
• Constantly communicate with the sales teams, get feedback on the leads’ quality and improve the ads/channel performance if necessary
• Track and report key metrics, providing weekly and monthly performance summaries.
• Stay updated on industry trends, platform updates, and best practices.

Requirements

• 3+ years of experience in performance marketing or paid acquisition.
• Experienced user of Google Ads, Meta Ads.
• Proven experience managing campaigns with measurable ROAS/CAC targets.
• Strong analytical skills and proficiency in tools such as Google Analytics, Meta Ads Manager, Google Ads, and BI dashboards.
• Experience with lead generation funnel.
• Solid understanding of attribution models, tracking, and pixel implementation.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Strong communication, problem-solving, and project management skills.
• English upper-intermediate; 
• Spanish language is a plus; speaking Russian (for internal communication) is a plus

Benefits

• Competitive salary in USD
• Real growth opportunities and professional development 🚀
• Unlimited access to Udemy Business 🎓
• Vacations: 21 working days per year

🌟 About Life Academy

At Life Academy, we believe in the power of education as a driver of real change. We offer courses, hands-on practice, and masterclasses on current and practical topics designed to create tangible impact.
Our three pillars: trust, quality, and fun.
Yes — education can be entertaining too! We love learning by doing, and we want every experience to be meaningful and motivating.