Performance Marketing Manager

About GiddyUp GiddyUp is a performance-based Partner Marketing Platform and Agency that’s generated over $1.5B in sales for innovative DTC brands—without raising a dollar of VC funding.  Founded in 2013, we’ve been bootstrapped and profitable since day one, and our entire model is built around one thing: we only get paid when we deliver results.  We combine elite strategy, creative, media, and analytics under one roof, supported by our proprietary funnel-building and e-commerce checkout software, engineered specifically for high-converting, scalable direct response. It’s not just best-in-class, it’s the backbone behind dozens of 7, 8, and 9-figure DTC offers.  We’re an agile, tight-knit team of marketers, creatives, data analysts, and operators who are obsessed with winning. Every person here is driven to push boundaries, test relentlessly, and grow because at GiddyUp, standing still isn’t an option. If you're looking to join a company where performance isn’t a department… it’s the culture, this is that place. About The Role: GiddyUp is a leading partner marketing platform that launches innovative brands and scales their customer acquisition through high-performing direct-to-consumer campaigns. Leveraging a network of top-tier traffic partners, we connect brands with millions of consumers, driving exceptional growth on a performance-only basis. Our team is passionate about discovering innovative products and scaling sales through best-in-class marketing strategies and traffic partnerships. We're seeking a talented Performance Marketing Manager to spearhead our High Growth offer launches and to own the optimization efforts for these offers, developing and executing marketing strategies that transform promising products into high-performing offers.  In this role, you'll be responsible for efficiently launching new offers (70-75% of your focus) while strategically managing a portfolio of offers in our high growth segment (25-30% of your focus). You'll leverage AI tools for efficient research and creative development while applying direct response marketing principles, conversion optimization tactics, and data-driven decision making to drive growth and profitability for our brand partners.  This role presents an exciting challenge: developing high-quality, conversion-focused campaigns while maintaining efficiency and speed. Unlike our Premium offers that may receive 40+ hours of development time, you'll create compelling campaigns in under 10 hours without sacrificing effectiveness. What You'll Do:

Conduct efficient brand research by analyzing brands’ web properties, Amazon listings, reviews, creative assets and more, leveraging cutting-edge AI tools to uncover compelling selling points and creative needs and opportunities in record time

Develop persuasive creative strategies that speak directly to customer pain points through psychological triggers, positioning, and audience targeting that converts cold traffic into buyers

Design pricing and promotion strategies (bundles, BOGOs, upsells) that balance high AOV with strong conversion rates, driving profitability for both marketers and GiddyUp

Build high-converting landing pages and advertorials using proven, standardized templates and AI-powered tools for speed and efficiency. 

Upload all content into the GiddyUp platform, including copy, images, and promotional offers

Quality check pages to ensure there are no errors from a creative and marketing standpoint

Create cheat sheets for marketers with available pages, creative asset links, and success tips

Track performance metrics to identify winners and optimize KPIs that drive business growth

Oversee and manage optimization efforts for a portfolio of offers with untapped growth potential.

Identify and prioritize the offers with the greatest potential to scale network margin, focusing optimization efforts on these high opportunity products

Strategically plan for seasonal opportunities, particularly preparing high potential offers for Q4 holiday scaling. 

Implement CRO, creative refreshes, pricing adjustments, and marketing repositioning for the highest opportunity offers. 

Handle timely updates for brands (e.g., sold-out SKUs, pricing changes)

Quickly identify and support offers that begin scaling with affiliates, providing resources to turn these opportunities into sustainable high-performing offers eligible for the Scale Team. 

Collaborate with the Campaign Success Manager to identify opportunities and pitch creative and optimization initiatives to brands, with the goal of securing their investment in performance improvements

Provide brands with actionable growth levers by connecting them with approved vendors for creative solutions that will increase marketer interest, tests, and campaign success. 

Successfully promote offers every quarter to the Scale Team.

What Success Looks Like Over the Next 12 Months:

What you will have accomplished 90 days in:

Develop and launch 15+ Offers, with each offer taking less than 10 hours of PMM time. 

Track and report on offer performance and program KPIs

Begin identifying reviewing, and optimizing the highest-potential Growth offers

Establish regular meetings with the Creative Team to master AI tools, prompts, and processes for efficient creative development

What you will have accomplished 6 months in: 

Develop and launch 30 Offers, with new offers taking less than 9 hours of PMM time. 

Generate $400k in Network & Platform Margin in 2026

Work with the Head of Brand Growth to provide Brands with vendor partners and approved creative packages for critical creative assets

Upgrade 4-6 High Growth offers to Scale status

What you will have accomplished 12 months in: 

Develop and launch 60 Offers, with new offers taking less than 8 hours of PMM time. 

Generate $1M in Network & Platform Margin

Upgrade 20+ new offer launches to the Scale Team

Achieve less than 10% Offer Churn

Collaborate with your team to establish a consistent process for prioritizing and optimizing High Growth offers

Competencies:

Collaboration & Teamwork: Works collaboratively with managers, colleagues, and external stakeholders to achieve identified goals and objectives; works to create alignment across teams; is consistent, predictable, and easy to work with

Communication: Conveys information in a clear, accurate, and appropriate way in verbal and written communications; considers tone, attitude, and intention when communicating with a coworker, group or external stakeholder; acknowledges that one's experience and opinion is one's own

Ownership: Takes ownership of work, projects, challenges and outcomes; fulfills commitments and addresses blockers; is self-directed and consistent in meeting job requirements and objectives

Technological Fluency: Is proficient in the use of work-related software, technology, and tools required to perform one or more of the responsibilities related to one's role; stays up to speed on new technologies and leverages technology to increase productivity and efficiency

Direct Response Marketing: Has extensive knowledge and experience in direct response marketing, particularly in strategizing and executing tactics that drive immediate consumer action

Creative Thinking: Innovative and out-of-the-box thinking is a must, with the ability to envision and develop unique and compelling marketing creatives that resonate with target audiences

Strategic Thinking: Has strong strategic thinking abilities, utilizing data-driven insights and a thorough understanding of consumer behavior to formulate effective and growth-oriented marketing strategies

Analytical Thinking: Leverages a data-driven approach to problem-solving, with the ability to infer from asking insightful questions about internal and external stakeholders

Prioritization & Resource Management: Ability to manage multiple projects simultaneously while applying the 80/20 rule to focus on highest-impact opportunities; makes strategic decisions about time and resource allocation to meet key goals

AI & Technology Adoption: Demonstrates enthusiasm and aptitude for learning and implementing new AI tools for creative development and marketing research; ability to quickly adapt to emerging technologies

Efficiency with Quality: Maintains high standards while working within tight time constraints; balances speed with effectiveness to produce quality outputs in significantly less time than traditional approaches

Conversion Optimization: Has a deep understanding of the principles that drive conversions across landing pages and advertorials; ability to identify and implement improvements that increase conversion rates

Growth Opportunity Recognition: Skilled at identifying underperforming assets with high growth potential; can spot emerging trends and "diamond in the rough" opportunities before they become obvious

Balance of Execution & Strategy: Ability to execute day-to-day tasks while maintaining strategic focus on long-term goals; understands how tactical decisions contribute to broader objectives

Adaptability & Agility: Thrives in a fast-paced environment with evolving priorities; comfortable navigating ambiguity in a new business area

Tools & Technology:

GiddyUp Ecommerce Platform

VWO

Tableau

Monday.com

Google Analytics

Hotjar

Canto

Slack

Excel

Chat GPT and a variety of AI tools

Required Education & Experience:

5+ years of relevant work experience 

Experience with e-commerce products, pricing and promotions, conversion rate optimization, and creative strategy

Preferred Education & Experience:

Experience working in a startup environment 

Experience with affiliate marketing 

Proven success on optimization through iteration of e-commerce products

Direct response marketing is a major plus