This role is with SolarSquare - one of our portfolio company

About SolarSquare

SolarSquare is one of India’s leading residential solar companies, revolutionizing the way homeowners adopt solar energy. With a strong commitment to innovation, customer-centricity, and sustainability, we are on a mission to make rooftop solar a mainstream choice for Indian households. SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.

1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)

- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing

- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads

- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives

- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)

- Expertise in Meta (Facebook and Instagram) advertising, including: - Facebook Ads Manager - Instagram Ads

- Audience Insights and Custom Audiences

- Retargeting and Lookalike Audiences

- Dynamic Ads

- Video Ads

- Strong understanding of all Google Ads formats, including:

- Search Ads
- Display Ads

- Video Ads (YouTube)

- Shopping Ads

- App Campaigns

- Experience with conversion tracking, pixel setup, and event tracking

2. Reviewing end-to-end PPC strategy and execution on Google and Meta

- Strategizing, creating, and managing campaigns across various digital channels

- Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI

- Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes

- Driving improvements in ROI and cost per acquisition (CPA) across all channels

- Extensive experience in running tests & experiments, bidding strategies and attribution tools

3. Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads

- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness

4. Budget planning and implementation schedules to achieve revenue goals

- Manage budget allocations, bid strategies, and optimize for ROI

- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner

5. Data collection and analysis

- Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns

- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs) - Establish data collection mechanisms + processes, allowing quick feedback loops for various teams

- lead qualification, pre-sales and field sales team

- Measure and improve website traffic and web conversion

- Monitor competitor activity and keep an eye out for trends 6. A little bit of everything

- Design and develop different messaging strategies for key stakeholders

- Identify and evaluate new digital technologies and web analytics tools

- Work closely with the wider marketing team to optimize audience and communication strategies

- Collaborate with the content and design teams to create compelling ad creatives and landing page

Requirements

4+ years of digital marketing experience preferably in B2C product or financial/investment services industry

● Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results

● Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.

● Strong verbal and written communication skills

● Google Ads and Facebook certifications are a plus

● Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals

● Humble, open to feedback and collaborative

Benefits

● Joining the leadership team; having a high level of work independence, autonomy and empowerment to lead company-wide changes.

● Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the renewable energy landscape.

● Excellent platform for learning how to build teams, achieve goals and handle high growth situations. Ideal for people with entrepreneurial ambitions.