Join one of Europe’s fastest-growing health tech startups and a leader in the health and wellness space. This is an incredible opportunity to advance your marketing career while working alongside seasoned professionals with experience from world-renowned startups such as TransferWise, Deliveroo, HelloFresh, and others. Perfect for someone in between jobs or looking to break into a new industry.
About Voy
Voy is a health brand within MANUAL's suite of products and services, with ambitious plans to become a major player in the weight loss industry. We offer a clinically backed weight loss program that combines behavioural science with cutting-edge medication, delivering life-changing results to our customers and helping them sustain those outcomes.
About the Role
As part of a high-performing team of marketers, commercial directors, and product managers, you will take ownership of several paid marketing channels, with a primary focus on paid social. Your mission will be to drive growth in our weight loss category by building, testing, and scaling innovative marketing strategies. This role involves managing a significant paid advertising budget.
RESPONSIBILITIES
Your main objective will be to own and grow multiple paid marketing channels, supporting the expansion of one of our fastest-growing product categories. Responsibilities include:
Paid Advertising Management: Optimize and improve performance across multiple paid marketing channels by understanding key drivers and levers for growth.
Scaling Paid Social: Utilize a test-and-learn approach to scale paid social campaigns effectively, with a strong emphasis on creative testing. (Experience with YouTube is a bonus.)
Customer Integration: Stay deeply customer-focused and data-driven, ensuring that customer feedback informs growth strategies.
Stakeholder Management: Take ownership of all paid advertising initiatives, regularly reporting progress and managing stakeholder expectations.
Cross-Functional Collaboration: Work with other teams to integrate company-wide initiatives into paid campaigns, including new product launches, tech features, and broader marketing efforts.
