Performance Marketing Lead - Based in Malaysia

Responsibilities 

• Responsible for setting up paid ad campaigns on Meta/Tiktok/etc to generate leads for different client accounts across S.E.A. (SG, MY, VN, ID). 

• Constantly monitor performance of campaigns and optimise to achieve leads volume and CPL targets. 

• Create creative assets and ad copies to test and learn and optimise accordingly. 

• Evaluate and suggest improvements to UX/UI of landing pages to increase conversion. 

• Ensure pixels are set up and campaigns are tracking accurately. 

• Build and maintain dashboards to track performance, reviewing these regularly with team members and recommending potential optimisation. 

• Identify opportunities and proactively suggest new ideas to achieve targets, without needing constant direction. 

• Stay updated with industry trends, emerging platforms, and best practices in performance marketing. 

• Leading a team of 2 other performance marketers and freelancers to drive results and output. 

Requirements 

• Results-driven and highly accountable, with a proactive approach to problem solving  

• Minimum 3 years’ experience in digital paid ads management, either with B2C brands or with agencies/consultancies 

• Proven track record in driving BoFu conversions and achieving ambitious revenue targets 

• Proficient with Meta and Tiktok, other platforms are a plus 

• Able to multitask and handle multiple campaigns at the same time 

• Proficient in written and spoken English