Performance Marketing Lead (009-00473)

​​Looking for Philippines-based candidates

Job Role: Performance Marketing Lead

Compensation range: $1,500 - 2,000 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: This premium sports brand is known for blending innovative design with top-tier performance. Each piece of equipment is carefully developed through a rigorous process that includes multiple prototypes and testing phases. Crafted for specific playing styles, the gear is designed to meet the needs of elite players, combining sharp aesthetics with high-performance engineering.

Role Overview: We are seeking a Performance Marketing Lead to own and scale profitable customer acquisition across search and paid channels. This role exists to turn demand into revenue efficiently and consistently. You will be accountable for traffic quality, conversion outcomes, and growth efficiency, not vanity metrics.

Key Responsibilities:
SEO:

• Own technical, on-page, and content-led SEO initiatives.
• Develop and maintain a keyword strategy aligned with player intent and product demand.
• Optimise product pages, collections, and core content for rankings and conversion.
• Manage site hygiene, internal linking, and monitor SEO performance over time.
• Track and report SEO impact on revenue and growth.

Paid Media:

• Manage Google Ads across Search, Shopping, and Performance Max campaigns.
• Manage Meta & Social Media Ads for both prospecting and retargeting initiatives.
• Structure campaigns for scale and efficiency, managing budgets, bids, and creative testing frameworks.
• Optimise campaigns for profit, not platform metrics.

Influencer App Management and Reporting:

• Manage and optimize the application integration on the website.
• Oversee influencer campaign setup, tracking, and reporting within the app.
• Align influencer campaigns with paid social and performance marketing initiatives.
• Ensure influencer and paid social campaigns use shared campaign structures and objectives.
• Track influencer-driven traffic, conversions, and revenue impact.
• Provide regular performance reporting and insights across influencer and paid channels.

Measurement & Optimisation:

• Ensure clean tracking across GA4, Google Ads, and Meta.
• Diagnose performance issues promptly and implement corrective actions.
• Produce clear weekly and monthly performance summaries.
• Recommend and execute improvements across the full acquisition funnel.

Cross-Functional Impact:

• Support product launches with demand and keyword insights.
• Collaborate with creative teams and athletes to brief performance-led ad concepts.
• Identify and flag CRO and UX opportunities to improve conversion.
• Capture and maximize branded search and partnership-driven demand.

Requirements

• At least 4 years of SEO and Marketing experience, ideally in eCommerce.
• Proven experience managing Google and Meta ad accounts.
• Experience with Shopify eCommerce platforms.
• Experience to CRO and landing page optimization, briefing and evaluating ad creative. 
• Excellent communication and writing skills. 
• Clear understanding of funnels, attribution, and CAC.
• Comfortable making decisions based on imperfect data.
• Ability to connect traffic, user behaviour, and revenue insights.

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)