Performance Marketing

Who We Are

eCabs Technologies is a Malta-based leading mobility technology player, currently expanding its platform in European cities. Our platform was launched as a proof of concept in Malta and has evolved into a vibrant disruptor in the global ride-hailing space. We are passionate about bridging the gap between legacy operators and the digital-first era, via cutting-edge technology and an unwavering commitment to excellence.

What you’ll do:

• Plan, launch, and optimize the overall digital marketing operation, including our mobile-first User Acquisition campaigns for eCabs Malta and our B2B lead generation efforts for eCabs Technologies, amongst others

• Effectively communicate complex analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, awareness, events, and other strategic KPIs).

• Manage and oversee various digital marketing channels and social media accounts, monitoring key metrics across channels including budget pacing, cost per lead and/or acquisition, and LTV proxies.

• Suggest and test improvements of online content by staying aware of competitive landscape.

• Work with partners at Meta, Google, Apple, TikTok, etc. to unlock campaign performance and test new ad products.

• Maintain a proficiency with tracking and analytic tools such as Firebase, AppRadar, Adjust, Google Play Console, AppStore Connect or similar.

• Live and breath the latest media buying trends, competitive digital landscape, user needs, and digital marketing products.

• Manage eCabs Technologies' digital assets, including audio, video, static; and text files, such as blog posts and copy.

• Work hand-in-hand with in-house creative teams to ensure proactive content-driven performance optimization.

Requirements

What you’ll bring:

• Proven track record in the digital marketing space, with 5+ years of experience.

• Creative and innovative thinking with the ability to develop compelling and effective digital marketing campaigns.

• Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, App Search), and strategic planning.

• Proficiency in Excel/Google Sheets and deeply familiar with metrics such as CPL, CPA, CVR, and LTV.

• Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments.

• Deep, hands-on experience with Web & App tracking and attribution is required.

• A passion for the ride-hailing industry and a desire to make a positive impact on the future of transportation is highly desirable.