About Fay

Fay is a 3-sided AI platform redefining preventative care with a b2b2c business in a box. We’re one of the fastest growing companies in tech and the fastest growing company in wellness history. We combine clinical expertise with smart systems. The result? More affordable, effective care for the people who need it most.

Behind the platform is a Marvel team of builders deeply connected to the problem we’re solving. We pride ourselves on attracting superstar talent — the kind that’s driven the best growth-to-burn metrics since early Airbnb, Stripe, and WhatsApp. Those aren’t our words, though. That’s straight from our investors at General Catalyst, Forerunner, 1984, and Goldman Sachs.

If you're excited to build at the intersection of AI, healthcare, and real-world impact — we’d love to meet you.

About this Role

As a performance marketer, you will play a critical role in developing and managing Fay’s user acquisition program. You’ll be responsible for driving the strategy, execution, and management of our core paid acquisition channels, as well as spearheading new promising acquisition channels.

What you’ll be doing

You’ll be responsible for owning our core paid acquisition channels — driving the strategy, execution, and analysis.
You’ll create platform-specific marketing strategies, ensuring that we’re acquiring our target clients and staying one step ahead of the market.
You’ll devise processes to create and develop a high-volume of creative assets by working with internal and external stakeholders.
You’ll be responsible for owning the data/analytics that support our paid efforts, including our attribution program and tracking tools.
You’ll collaborate with our marketing, product, and engineering teams to design experiences to engage and convert clients.

Qualifications

3-5 years of experience managing an B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers and more.
You have growth marketing mindset. You’re an inquisitive, creative thinker who is constantly ideating new ideas and running experiments, never satisfied with the status quo.
You have strong marketing chops and can originate unique marketing concepts that resonate with our target consumers.
You’re a data expert. You can pull, analyze, and interpret critical insights and make actionable changes. You also understand the ins and outs of attribution.
You’re an A+ communicator who can work with both internal and external stakeholders, influencing at all levels.The best companies are made of the best people. There’s no shortage of work ahead, but we stay balanced and look forward to celebrating our wins as a team.

See our careers page here to learn more about working on our team.

Fay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Performance Marketing

AI overview

What you’ll be doing

Qualifications