Performance Creative Strategist

AI overview

Drive creative strategy across Meta and TikTok for fast-growing D2C brands, leveraging data insights to deliver scalable, high-impact campaigns that enhance performance.

Middleweight Creative Strategist

Function: | Meta Ads | Performance Creative | Data Optimisation Responsibility: Drive performance creative for D2C brands 

Reports to: Head of Performance

Location: Remote Working | We do have a lovely HQ, Oval, Central London 

Compensation: £40,000 - £48,000

Overview:

Hambi Media is the UK’s leading performance creative agency for D2C and e-commerce brands. With 40+ specialists across strategy, production, design and UGC, we’ve produced over £100M worth of creative for Meta and TikTok -partnering with brands like Heights, Surreal, 47 Skin, Mindful Chef and Nutrition Geeks.

We combine advertising, film and performance marketing expertise to deliver creative that doesn’t just look good - it scales. From UGC and high-production video to motion graphics and conversion-focused design, we act as the in-house creative engine for ambitious brands.

The Role:

We’re looking for a Performance Creative Strategist to sit at the intersection of creativity, data, and paid performance. You’ll own creative strategy for several fast-growing D2C brands—turning audience insight and performance data into scalable concepts, scripts, and testing frameworks that drive measurable results.

You’ll work closely with our design, production, account management, and media buying teams to shape creative direction across Meta and TikTok. This includes analysing performance trends, identifying winning angles, and iterating rapidly to improve hooks, messaging, and formats across the funnel.

This role is ideal for someone who thinks in hypotheses and test plans, understands buyer psychology, and is obsessed with what makes ads convert. You’ll thrive if you enjoy problem-solving, learning from data, and building high-impact performance creative with a team that genuinely cares about results.

Requirements

What You’ll Own:

  • Develop and execute performance creative strategies across Meta and TikTok.
  • Turn creative data into insights, testing plans and actionable next steps.
  • Concept, script and brief UGC, high-production, design and motion assets.
  • Understand what makes creative convert - and refine continuously.
  • Build and deliver detailed creative briefs for UGC creators.
  • Work closely with account managers to ensure quality and alignment.
  • Present creative thinking, performance insights and recommendations to clients.
  • Stay on top of platform trends, consumer behaviour and industry shifts.
  • Manage multiple client projects with clarity, speed and attention to detail.

What Success Looks Like (First 3–6 Months):

  • You confidently own creative strategy across several accounts.
  • Your concepts start producing measurable improvements in performance.
  • Clients trust your direction and media teams rely on your insights.
  • You contribute to a clear, structured testing roadmap.
  • Creative output becomes more efficient, consistent and conversion-led.

You’ll Thrive Here If You Have:

  • 2–3+ years in creative strategy, paid social or performance marketing (agency experience ideal).
  • A track record of producing high-performing Meta/TikTok creative.
  • Strong analytical skills and the ability to interpret creative performance data.
  • Excellent communication and presentation skills.
  • A strong grasp of consumer psychology and what drives buying decisions.
  • Exceptional attention to detail and the ability to manage multiple accounts.
  • A proactive, commercially minded mindset with a desire to learn and grow.

Who You Are (Mindset & Attitude):

  • You take ownership - of wins, challenges and outcomes.
  • You think commercially and always look for added value.
  • You communicate with confidence, clarity and empathy.
  • You’re solution-driven and motivated by continual improvement.
  • You enjoy collaborating in a high-performance, fast-paced environment.
  • You’re ambitious - for yourself, your clients and the work.

Benefits

  • Client Portfolio: A diverse roster of leading D2C and e-commerce brands
  • Career Growth: Fast progression in a rapidly scaling agency
  • Time Off: 27 days holiday + your birthday off
  • Flexibility: Hybrid working + up to 30 days working abroad
  • Wellbeing: Private health & dental insurance
  • Culture: Regular team socials, a happiness-driven environment
  • Workspace: Beautiful, collaborative HQ in Oval, Central London

Perks & Benefits Extracted with AI

  • Hybrid working with up to 30 days abroad: Hybrid working + up to 30 days working abroad
  • Health Insurance: Private health & dental insurance
  • Paid Time Off: 27 days holiday + your birthday off
Salary
£40,000 – £48,000 per year
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