Who we are
AvantStay delivers exceptional, unique stays for group travelers. The company has built a tech-enabled millennial hospitality brand to be the new standard for group experience. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry.
About the role
The Performance Creative Strategist will lead the creative strategy behind our paid media efforts: developing concepts, briefs, and performance-optimized assets that attract luxury travelers, drive direct bookings, and communicate the distinct identities of our properties in 60+ unique markets.
You will combine creative vision with analytical rigor by reviewing performance data, identifying insights, and shaping creative direction that moves key metrics.
What you'll do
Creative Strategy for Paid Media
- Develop creative concepts and frameworks for ads across Meta, Google, TikTok, YouTube, programmatic, and emerging channels.
- Own the performance creative roadmap: ideating new tests, formats, hooks, and messaging angles.
- Translate insights about traveler behavior, booking motivations, and luxury positioning into compelling visual and copy directions.
Creative Leadership & Production Leadership
- Create clear, actionable creative briefs for designers, editors, and external partners.
- Guide production of static, video, and UGC-style assets with a keen eye for visual excellence and brand consistency.
- Identify opportunities for new asset types (property features, destination storytelling, lifestyle content, amenity-focused ads).
Performance Analysis & Optimization
- Review campaign performance to understand what’s resonating across audiences, placement, and formats
- Identify patterns and data-driven insights to steer creative iteration and testing priorities.
- Maintain a library of best-performing creative and distill learnings into guidelines and playbooks.
Cross-functional Collaboration
- Partner closely with the Paid Media Specialist to ensure creative strategy aligns with campaign goals and funnel stages.
- Collaborate with brand, design, and content teams to ensure cohesion across marketing touchpoints.
- Work with Revenue Management and Field Operations teams to understand top-performing destinations, seasonal trends, and unique property-selling points.
Requirements
- 4–7+ years of experience in performance creative, paid social strategy, or digital marketing roles blending creative and analytical work.
- Proven experience developing high-performing creative for Meta, TikTok, and other paid platforms.
- Strong understanding of creative best practices across ad formats (short-form video, statics, GIFs, influencer/UGC-style content).
- Strong ability to analyze performance data and translate insights into actionable creative direction.
- Experience working with or producing UGC creators and content studios.
- Familiarity with A/B testing frameworks and experimentation methodology.
- Experience in hospitality, travel, luxury brands, or lifestyle/eCommerce preferred.
- Excellent communicator with the ability to craft clear briefs and give constructive creative feedback.
- Highly organized, resourceful, and comfortable working in fast-paced, growth-oriented environments.
Benefits
This position is full-time and ongoing for a global contractor.
- $70,000-110,000 USD per year
- 100% remote - work from anywhere
