Performance Content Writer

Xometry is seeking a Performance Content Writer to create compelling, conversion-driven content across both the Xometry and Thomas brands. This role focuses on crafting short-form copy that drives measurable results across paid media, email marketing, video, and other performance marketing channels.

Reporting to the Director of Content, you’ll work closely with marketers, designers, and product managers to bring campaign strategies to life through sharp, persuasive content tailored to engineers, procurement professionals, and manufacturing leaders.

Key Responsibilities:

• Write performance-optimized content across both brands, including:
• Marketing and lifecycle emails, including welcome series, engagement workflows, and promotional copy
• Paid search ads (Google, Bing)
• Video scripts for YouTube, paid social, and product explainers
• Display and social ad copy
• Landing page copy
• Collaborate cross-functionally with Product, Content, Lifecycle Marketing, and others to align messaging with campaign goals and brand voice
• Use performance data and testing insights to refine content for higher engagement and conversion
• Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset
• Maintain a deep understanding of target audiences across both Xometry and Thomas platforms

Qualifications:

• 4+ years of experience writing for performance marketing or growth-focused content roles
• Proven track record of crafting high-converting copy for digital channels
• Strong understanding of how paid media platforms work (Google Ads, Meta, LinkedIn, etc.)
• Familiarity with performance KPIs (CTR, CVR, open rate, ROAS, etc.) and how content drives them
• Comfort and proficiency with Hubspot or similar CRM platform, A/B testing, and AI tools
• Demonstrated project management and organizational skills
• Excellent grammar, editing, and messaging skills in a B2B context
• Bonus: Experience in manufacturing, engineering, or industrial sectors

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