Position Summary:
The Performance Analytics Manager translates commercial performance data into actionable insights and execution strategies. This role leads KPI design, develops forecasting and reporting tools, and analyzes performance to drive continuous improvement. Working closely with regional sales teams, this position ensures analytics-led execution, identifies performance gaps, and informs decision-making at all levels.
Principal Duties and Responsibilities:
Planning:
- Build and support annual planning tools, incorporating driver-based analysis
- Assist sales teams with biannual territory reviews and revisions
Goal Setting:
- Set individual salesperson distribution, activation, and volume goals
- Set state-level distribution goals
- Set distributor partner distribution and activation goals
Forecasting:
- Manage allocation processes for Point-of-Sale materials
- Manage allocation and tracking processes for VAP, Limited Time Offer, and Innovation products
- Provide analytical support for regional team volume forecasts
Reporting:
- Develop and maintain syndicated data (e.g., Nielsen, NABCA) workbooks/dashboards
- Maintain and publish periodic updates to Commercial KPI tracker
- Develop ad-hoc reporting for execution strategies, e.g., measuring ROI and Lift related to price, sampling, and programming activity
- Design and analyze survey data generated by sales teams
- Prepare QBR materials to support meetings with distributor partners
Demonstratable Leadership Skills:
- Engagement – dynamic individual with the ability to build trust quickly
- Influence – ability to guide key stakeholders who potentially have competing agendas
- Prioritization – effectively identifies and communicates high value opportunities
- Simplification – minimizes low value activities to maximize effectiveness and impact of their team
- Collaboration – experience managing projects or initiatives across multiple functions
- Orchestration – proven track record of coordinating a group of individuals around a shared ambition, and holding them accountable for performance
Requirements
- Bachelor’s degree (4-year) required in Business, Analytics, Economics, Data Science, or a related quantitative field. Master’s degree a plus.
- Minimum of 5+ years of experience in a similar analytical role, preferably within the same industry
- Strong and demonstrated analytical skills and experience with KPI development and performance management
- Excellent communication and presentation skills
- Proven ability to manage multiple projects and deliver results in a fast-paced environment.
- Strong leadership and team management skills
- Proficiency in data analysis tools and software (e.g., advanced Excel, intermediate Power BI, Tableau, Python, or R)
- Proven ability to translate complex data into compelling narratives
- Proficiency with industry-relevant data sources (e.g., VIP, NABCA, Nielsen, Circana, IWSR, Compass)
Benefits
- Highly competitive compensation packages-$130k+15% annual bonus
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous holiday and vacation policy
