About the Role
We are seeking a highly skilled Pega Business Technologist/Principal with deep expertise in B2B, Martech, and Telecom (preferred) to drive enterprise-wide digital transformation. This role is instrumental in optimizing Pega capabilities across the entire customer lifecycle—spanning sales, marketing, and support—to enhance real-time business insights and maximize marketing ROI.
Key Responsibilities
Enterprise-wide Strategy & Enablement: Develop and implement best practices, governance, and frameworks to fully leverage Pega’s capabilities across Sales, Marketing, and Support.
Process Optimization: Analyze and improve end-to-end enterprise processes, ensuring seamless customer journeys and efficient workflows.
Martech Integration & Automation: Enhance marketing automation, personalization, and real-time decisioning by integrating Pega CDH (Customer Decision Hub), Next Best Action, and AI-driven insights.
Cross-functional Collaboration: Work with key stakeholders—including business leaders, data teams, IT, and product owners—to align Pega solutions with strategic objectives.
Data-Driven Decision Making: Leverage real-time analytics, predictive modeling, and AI-driven recommendations to drive business outcomes.
B2B and Telecom Expertise: Apply industry-specific best practices to enhance customer engagement, churn prediction, and revenue optimization.
Training & Adoption: Promote user adoption, upskill teams, and ensure governance to maximize Pega ROI.
Continuous Improvement: Evaluate emerging Pega technologies and Martech trends to continuously refine and enhance the enterprise ecosystem.
Required Skills & Experience
10+ years of experience in business technology leadership, focusing on Martech, B2B, and Telecom.
Expertise in Pega platforms, including Pega CDH, Decisioning, Marketing, and CRM capabilities.
Strong understanding of real-time decisioning, AI/ML, and analytics-driven marketing.
Proven ability to define best practices, processes, and governance models.
Hands-on experience in integrating Pega with enterprise systems (Salesforce, Adobe, CRMs, Data Lakes, etc.).
Experience leading cross-functional teams and driving business transformation.
Strong communication and stakeholder management skills.
Preferred Qualifications
Pega Certifications (e.g., Pega CLSA, Pega CDH, Pega Marketing Consultant)
Experience in Telecom industry solutions, such as customer lifecycle management, churn reduction, and omnichannel engagement.
Familiarity with cloud-based Martech solutions, AI/ML platforms, and data-driven decision-making frameworks.
