Develop and execute joint marketing strategies with strategic partners, driving measurable business impact through co-marketing initiatives and partner enablement.
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
Job Overview
As a Partner Marketing Lead, you will develop, execute, and optimize joint marketing strategies with Socure’s strategic partners—including resellers, technology alliances, and systems integrators. This role blends advanced relationship management, cross-functional collaboration, and a relentless focus on partner and customer value. You will drive co-marketing initiatives, manage partner enablement, and ensure that joint programs deliver measurable business impact.
Job Responsibilities
Develop and execute joint marketing plans with key partners to drive brand awareness, lead generation, and revenue growth.
Collaborate with partners and internal teams (Sales, Product, Content, Digital, Events) to design and launch co-branded campaigns, events, and content initiatives.
Manage the creation of partner marketing assets, including solution briefs, case studies, webinars, and digital content.
Oversee partner enablement programs, including training materials, toolkits, and communications to empower partners in their go-to-market efforts.
Track, analyze, and report on the performance of partner marketing initiatives, using data-driven insights to optimize strategies and demonstrate ROI.
Build and maintain strong relationships with partner marketing contacts, serving as the primary point of contact for joint marketing activities.
Coordinate partner marketing budgets, manage MDF (Market Development Funds), and ensure effective resource allocation.
Support the planning and execution of partner events, sponsorships, and joint participation in industry conferences.
Advocate for partner and end-customer success, ensuring that joint solutions deliver tangible business value.
Stay current on industry trends, partner ecosystem developments, and best practices in partner marketing.
Job Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
6-8+ years of experience in partner marketing, channel marketing, or a related field—preferably in B2B technology, SaaS, or fintech.
Proven track record of developing and executing successful partner marketing programs and campaigns.
Strong relationship management and stakeholder influence skills, including experience engaging with partner organizations.
Excellent written and verbal communication skills, with the ability to create compelling marketing content and present to diverse audiences.
Experience managing marketing budgets, MDF, and performance metrics.
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and digital marketing tools.
Strong project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
Analytical mindset with the ability to interpret data and optimize marketing strategies.
Experience collaborating with cross-functional teams and external partners.
Adaptability, creativity, and a proactive approach to problem-solving.
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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Socure is focused on creating the identity trust infrastructure essential for the digital economy, enabling the verification of 100% of legitimate identities in real time to prevent fraud. Our solutions not only enhance security but also optimize acceptance and compliance for enterprises, making a significant impact across business sectors and affecting millions of lives daily.
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