Part-Time Technical Marketing Specialist - Remote - Octopus

About Octopus by RTG

Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

We are currently hiring a Part-Time MarTech Specialist for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.

Role Overview

We are seeking a highly skilled Part-Time MarTech Specialist to manage, optimize, and enhance Tree’s marketing technology ecosystem. This role ensures accurate data collection, seamless integrations, and reliable tracking across all marketing and product channels. The ideal candidate is detail-oriented, analytical, and deeply experienced with MarTech tools and tracking infrastructures.

Responsibilities

1. Google Tag Manager (GTM) Ownership

• Manage, maintain, and optimize GTM containers across environments.
• Implement, test, and deploy tags, triggers, and variables for campaigns and product analytics.
• Enforce consistent naming conventions, documentation, and version control.

2. Analytics (GA4, Mixpanel)

• Maintain and optimize GA4 implementation, including events, conversions, audiences, and enhanced measurements.
• Oversee Mixpanel tracking setup: product analytics roadmap, event documentation, GTM integration.
• Build dashboards, validate data accuracy, and ensure consistency across analytics platforms.

3. Data Integrations & Pixels

• Configure and manage pixels across all platforms (Meta CAPI, Google Ads, TikTok, Snapchat, X).
• Ensure precise event mapping and support server-side integrations where required.
• Troubleshoot attribution discrepancies and ensure event firing accuracy across channels.
• Manage and monitor the MMP integration (Adjust).

4. CRM & Marketing Automation (MoEngage)

• Manage event and attribute mapping to ensure seamless data flows into MoEngage.
• Debug tracking gaps and support real-time triggers, journeys, segmentation, and automation logic.
• Assist the growth team with journey design, event definitions, and lifecycle automation improvements.

5. QA, Testing & Documentation

• Conduct regular audits to ensure accuracy, consistency, and reliability across the entire MarTech stack.
• Develop and maintain technical documentation, including event specs, GTM schemas, pixel setups, and tracking SOPs.
• Collaborate closely with engineering teams to implement backend events and advanced tracking requirements.

Requirements

• 3+ years of experience in MarTech, growth analytics, or technical marketing roles.

• Strong hands-on experience with GTM, GA4, CAPI, and Mixpanel.

• Experience with CRM and automation platforms (MoEngage is a major plus).

• Solid understanding of tracking taxonomies, browser DevTools, debugging methodologies, and attribution logic.

• Experience in fintech or high-volume performance marketing environments is highly preferred.

Benefits

• Remote opportunity within a collaborative and growth-focused environment.
• Competitive compensation.
• Social and medical insurance.