What You’ll Do:
- Oversee and execute complex automated marketing programs within Pardot and work closely with the Programs Management Team and Product Managers to maximize effectiveness of each program
- Administer marketing automation – creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
- Create user personas and segmentation rules to create compelling content strategies and customer journeys.
- Optimize the lead scoring model and manage the process to increase success of lead quality and volume
- Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks
- Progressive Profiling for higher conversions
- Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization
- Own and maintain marketing specific dashboards in BI and/or CRM software
- Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management
- Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
- Collaborate with Salesforce Administrator to perform data de-duping and clean up procedures, including data migrations and mass data uploads
Who You Are & What You Bring
- 1+ years of Salesforce experience.
- 2+ years of Salesforce Pardot experience.
- BA/BS required
- Pardot certification preferred
- Ability to work independently and as part of a cross-functional team
- Demonstrated written and verbal communication and interpersonal skills
- Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant
- Solid knowledge of HTML/CSS coding for email
- Experience managing paid media platforms focused on lead generation is a plus.
- Strong analytical skills, complemented by the ability to give direction, problem-solve, and take on new challenges while paying strong attention to detail.
- Highly organized with the ability to manage simultaneous campaigns while maintaining attention to detail and accuracy.
- Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel.
- Intimately familiar with Pardot lead qualification process (grading & scoring).
- Knowledge of Account based Marketing.
- Good knowledge of setting up & managing Salesforce & Pardot connectors.
- Well versed in best practices for administering Pardot ecosystem.
Minimum Qualifications
- Solid knowledge of HTML/CSS coding for email
- 3+ years of Salesforce experience
- 3+ years of Salesforce Pardot experience
Successful candidate will:
- Understands how effective campaigns lead to quality demand generation
- Understands how repeated marketing touches will convert prospects to highly qualified marketing leads for a world-class B2B salesforce
- Work alongside the Senior Digital Marketing Leader, serving as a subject matter expert and administrator of the B2B marketing automation platform
What We Offer
We have an incredibly talented group of intelligent, down-to-earth individuals who are committed to developing and manufacturing only the highest quality products. Our mission: “Pursuing a Healthier World by Creating Tomorrow’s Science Today” is complemented by our core values (EXCITE):
- Excellence - We believe in solving for root cause. No shortcuts, no “band-aids”.
- Customer First - We prioritize the experience and outcomes of our customers above all.
- Integrity - We are honest and accountable, holding ourselves to a high standard of ethical conduct.
- Trust - We believe an engaged, empowered team begins with a foundation of trust. We trust our team members to make the right decisions and to be driven by and evaluated on results.
- Entrepreneurship - We encourage smart risk taking. We value novel mistakes in the pursuit of innovation.
Fortis provides a competitive salary, success-sharing bonus plan, medical, dental, disability and life insurance, and a 401(k) plan. We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status,
