Hey there! I'm Chas, the CEO of Paleovalley & Wild Pastures, and I'm excited to share our mission with you.
We're revolutionizing health for both our customers and the planet through high-quality, sustainably sourced products.
At Paleovalley, we focus on providing premium ingredients, while Wild Pastures collaborates with family farmers to offer affordable, grass-fed and pasture-raised meats.
We’ve been growing at a rapid pace, and our goal is to extend that momentum, maximizing our positive impact on a global scale.
Our team of 100 passionate people works across the U.S. and internationally in areas like marketing, media buying, design, and logistics.
As a family-owned company, we pride ourselves on a work culture that’s both challenging and fun, prioritizing physical and mental well-being. Here, respect, unity, and empowerment drive us forward every day. If you’re looking for a supportive environment that truly cares about its team, keep on reading!
Requirements
We're Hiring 2 Media Buyers to Fuel Paleovalley's Growth 🚀 We're looking for two highly skilled Media Buyers to join our performance team and help scale Paleovalley's paid acquisition. These are dedicated, full-time roles focused on aggressive growth through platform-specific strategies.
📱 Role 1: Media Buyer – AppLovin & Meta
In this role, you will:
🚀 Devote your media buying expertise solely to Paleovalley to help achieve aggressive growth targets.
📲 Run and scale high-performing campaigns on AppLovin, with support from Meta Ads where needed.
📊 Take full accountability for hitting KPIs and driving measurable results (ROAS, CPI).
🧠 Launch, optimize, and scale Meta campaigns alongside AppLovin, managing performance and budgets.
🤝 Collaborate daily with copywriters and designers to elevate creative execution.
🔍 Analyze campaign data, run A/B tests, and iterate to improve CTRs and CVRs.
📝 Review landing page copy and video edits before they go live, providing clear feedback.
📈 Deliver weekly and monthly performance reports using standardized templates.
📚 Stay current with AppLovin and Meta platform updates to inform your strategy.
Requirements:
✅ 3+ years experience in paid media
✅ Deep expertise in AppLovin and Meta Ads
✅ Strong analytical skills and creative strategy chops
✅ Experience with mobile-focused or app-based campaigns a strong plus
🎥 Role 2: Media Buyer – TikTok Ads Expert
In this role, you will:
🚀 Focus exclusively on scaling Paleovalley’s TikTok ad performance.
📱 Own the TikTok Ads strategy end-to-end — from audience targeting to creative testing.
📊 Be accountable for hitting TikTok-specific KPIs and continuously optimizing results.
🧠 Collaborate with copywriters, editors, and UGC creators to launch high-performing ad creatives.
🔍 Analyze data, run A/B tests, and iterate to improve CTRs, CVRs, and CPA.
📝 Review creative outputs and landing page assets to ensure high conversion potential.
📈 Provide regular performance updates and strategic insights to the broader team.
📚 Stay sharp with TikTok platform changes and emerging trends.
Requirements:
✅ ~3 years of hands-on TikTok Ads experience
✅ Proven success scaling paid TikTok campaigns
✅ Strong grasp of what performs natively on the platform (UGC, hooks, trends)
✅ Creative, data-driven, and fast-moving mindset
Working Hours ⏰: This is a full-time role with core working hours of 12pm-8pm CET.
You’ll report directly to Lauren Croft, Director of Paid Media, and work closely with 2x Senior Media Buyers, the Creative Manager, Project Manager, and the full design team.
Benefits
What’s in it for you?
💸 $4,000 - $5,000 per month*
⏰ Full-time, fully remote position
📈 Annual review with potential for a salary increase
🌱 Opportunities for career growth as we expand
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
The JobRack team are working with Paleovalley to help them find their new team member.
The hiring process for this position will include the following steps:
The JobRack team has gained a full understanding of the Paleovalley’s needs and will review, filter, screen and test candidates in line with this.
To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.
We will, of course, provide you with feedback throughout the process.
At the request of our client, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed.
We are committed to maintaining a respectful and professional environment for our jobseekers, our clients and the JobRack team. Any form of abuse or disrespect towards our team will result in immediate disqualification from this and all future opportunities through JobRack.
Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.
Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Senior Media Buyer Q&A's
