Paid Social Media, Senior Analyst

About the Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate while keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

About the Role

As a Senior Associate, Paid Social, you’ll play a key role in shaping and executing our paid social strategy across platforms like Meta, YouTube, TikTok, and more. You’ll use data, creative, and audience insights to drive high-ROI acquisition while maintaining CAC efficiency.

As part of CookUnity’s in-house growth team, you’ll contribute to strategy while owning day-to-day campaign execution. You’ll bring strong knowledge of the social landscape to scale channels, optimize performance, and share insights on trends and opportunities.

Reporting to the Growth Marketing Director, you’ll manage campaigns, run tests, and collaborate closely with teams across Creative, CRM, Brand, Product, Tech, and Data to support growth.

Responsibilities

1. Own and Execute Paid Social Growth Strategy

• Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, YouTube, and emerging channels.
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.
• Drive growth through high-volume creative and campaign launches to combat creative fatigue, and daily hands-on-keyboard optimizations

2. Optimize Campaigns, Budgets & Creative to Maximize Growth

• Continuously analyze performance metrics and translate insights into actionable optimizations.
• Leverage media mix modeling and incrementality testing to understand channel impact.
• Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats.
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.

3. Build and Execute a Robust Testing Roadmap

• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
• Explore new automation, AI, and machine learning tools for real-time optimization.

4. Cross-Functional Collaboration for Growth

• Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision.
• Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers.
• Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.

5. Stay Ahead of Industry Trends & Advise Leadership

• Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others.
• Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
• Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Qualifications

• 4+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies.
• Advanced English level
• Experience with US clients
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• Collaborative attitude and comfortable working in a fast-paced environment
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.
• A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.
• Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business).
• Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.
• Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.

Soft Skills

• Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.
• Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact.
• Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.
• Superior communication, presentation and organizational skills.
• Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality.
• Ability to define marketing, data and tech requirements based on solid quantitative, technical knowledge and passion

Benefits

💸 Get paid in USD.

🗺 Work remotely: design the life that you want

⛱ Enjoy 15 days of vacation each year from the start date

🎄 16 fully paid Argentinean holidays

🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

🧑‍🏫 Personalized English coach