Paid & Social Media Executive (Sports) - 12 month FTC

Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.

Job purpose

Own the execution and performance of paid media campaigns across UK/IRE markets (as well as organic social content), building a distinctive sports betting brand presence while driving measurable growth.

Accountabilities:

• Lead day-to-day organic social content across X, Instagram, Facebook and TikTok, primarily focused on English football.
• Develop and maintain a consistent brand voice across all social platforms.
• Create engaging, platform-native copy and collaborate on supporting creative assets.
• Plan, launch and optimise paid social campaigns across Meta, X and TikTok across multiple brands.
• Manage campaign budgets and ensure spend is tracked and delivered effectively.
• Build and test audiences (including retargeting and lookalikes) to improve performance.
• Monitor, analyse and optimise both organic and paid performance using data-driven insights.
• Deliver clear performance reporting and actionable recommendations to stakeholders.
• Ensure all content and campaigns comply with gambling regulations.

Requirements

• 2+ years’ experience in social media, with paid media experience.
• Strong knowledge of sports (especially English football) and betting audiences.
• Strong copywriting skills and understanding of social best practice.
• Confident in analysing performance data and optimising campaigns.
• Highly organised, detail-oriented and comfortable working at pace.

Benefits

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner,