London, United Kingdom

Full-Time

The Paid Social team is part of the Media & Consumer Marketing department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 5%-10% of total ASOS sales and new customers, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget.

ASOS Media Group (AMG) is a dedicated brand partnerships team and works with our strategic brands across all ASOS audience touch points. The ASOS Media Group team has grown significantly over the last few years working directly with our partner brands, collaborating with ASOS’s design, creative, fashion, production and commercial retail teams to implement impactful, effective and strategic marketing campaigns on and off ASOS’s owned and operated properties.
This Paid Social Executive role fulfils the need of a dedicated AMG resource within the Paid social team. The Paid Social Executive will report into the Paid Social Manager, and while being involved in all aspects and processes of the regular life of an ASOS Paid Social Executive, the main focus of this role will be delivering effective paid social activities for our AMG partner brands.

The Details

Campaign set up, management and optimization across Facebook/Instagram and other channels when needed.
Ongoing daily and weekly reporting, including budget monitoring and daily spend reviews, as well as generation of bespoke reporting used to aid the team in reviewing campaign performance and suggesting future campaign optimization.
Brief creative assets (including copy) to support our campaigns and ensuring smooth delivery of those assets to the team.
Responding to briefs and create media plans according to best practices and help building knowledge for the team based on experience
Work with the rest of the paid social/AMG team to ensure our activities are specifically tailored to support partner brands and their specific objectives.
Work with cross-functional teams made of internal and external stakeholders to ensure the smooth running of AMG projects that have a paid social element
Supporting the team with the implementation of our test and learn roadmap to improve our performance as well as developing best practices when necessary.
Supporting our culture by driving Diversity, Equity & Inclusion strategies.
Execution of additional ad hoc projects designed to improve team efficiency and further knowledge and experience.
Liaise with other teams and functions within ASOS in order to achieve goals as necessary.

About You

Experience working in Paid Social roles.
Passion for working in Digital Marketing.
Understanding of the wider Digital Marketing landscape (PPC, SEO, Paid Social and Programmatic channels).
Ability to work with numbers and data interpretation.
Passion for working in the Retail industry with a commercial mind-set.
Proficiency in use of Excel to create reports and work with large data sets.
Proficiency in use of Powerpoint/Keynote.
Ability to build strong collaborative internal & external relationships.
Excellent communication skills.
A data driven, proactive and creative approach to problem solving.
Confidence with the ability to connect with people and be a team player.
Constant desire to learn & undertake new challenges.
Flexibility in adapting to fast-changing priorities and a fast paced work environment.
Ability to understand & adjust to differences between geographies & cultures.
Strong organisation skills, with the ability to multi-task and hit the ground running.