We are seeking a Paid Search Marketer to support our paid search efforts on Google Ads and Bing Ads. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms to drive engagement and conversions.
Key Responsibilities:
- Develop and implement paid search campaigns that align with business goals.
- Conduct in-depth keyword research and competitive analysis to inform campaign strategy.
- Set up, monitor, and optimize campaigns on platforms like Google Ads and Bing Ads.
- Craft compelling ad copy designed to drive clicks and conversions.
- Manage daily and monthly advertising budgets to maximize ROI and cost efficiency.
- Prepare performance reports and provide actionable insights for campaign optimization.
- Implement A/B testing to refine ad copy, targeting strategies, and landing pages.
Requirements
- 3+ years of experience managing paid search campaigns.
- Deep understanding of paid search platforms, including Google Ads and Bing Ads.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent copywriting and visual design skills for ad creation.
- Knowledge of audience targeting and segmentation techniques.
- Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).
- Ability to work during U.S. work hours (PT/ ET).
Benefits
- Remote work, forever
- Competitive USD pay
- Health insurance stipend
- WFH stipend
- Education stipend
- Co-working membership
- Training modules access
- Annual performance review
- 10 PTO days per year
